Photo By: Photos By Ellie Van Houtte/Town Crier
A Whole Foods Market employee promotes British chef Jamie Oliver’s Food Revolution, a campaign that provides food education to children in U.S. communities.
Shoppers at Whole Foods Market in Los Altos may not have known it, but their April 10 store purchases helped fund a revolution – of sorts.
The local market at 4800 El Camino Real donated 5 percent of the day’s sales to renowned British chef Jamie Oliver’s Food Revolution – a national campaign aimed at changing the way people eat.
The Los Altos market was one of 38 Northern California Whole Foods locations to participate in the 5% Day event. The Los Altos market raised $5,850 for the campaign.
Oliver started the initiative to combat childhood obesity and the nation’s reliance on processed foods. The movement aims to educate children and families about where foods are sourced and encourage them to prepare fresh-cooked meals at home. The campaign also focuses its efforts on changing the meals schools provide for students by promoting the distribution of fresh meals in cafeterias and offering cooking classes.
“The fundamental idea is to bring more food education to children in our community,” said Ali Gibbs, Whole Foods Los Altos’ marketing and community outreach coordinator.
According to Gibbs, Whole Foods’ 5% Day specifically funds local efforts by the Jamie Oliver Food Foundation, establishing partnerships with schools and community organizations such as the Boys & Girls Club to bring food education programs to schoolchildren. The foundations will apply the contributions to programs in each Whole Foods Market’s surrounding community, she added.
Gibbs said the local market’s 5% Day is a lead-up to the campaign’s Food Revolution Day May 17, which aims to raise awareness about food education worldwide. Gibbs noted that the Los Altos market is finalizing plans for an in-store celebration. Additional event details were not available by the Town Crier’s press deadline.
For more information on Whole Foods Market in Los Altos, visit www.wholefoodsmarket.com/stores/losaltos. For more information on Jamie Oliver’s Food Revolution, visit www.jamieoliver.com.