People everywhere are realizing their carefree sunbathing days are over. A tan today could mean damage tomorrow, experts say.
Los Altos resident Cille Emery, a beauty consultant and sales director with Mary Kay Cosmetics, promotes sun protection lotions and creams to help her clients protect their skin.
Although wrinkled, leathery skin and skin cancers may seem too remote to matter to a 5 year old, the aging effects of sunlight are cumulative. Children spend three times as much time in the sun as do adults and become more vulnerable to the sun's rays. Eighty percent of a typical American's lifetime exposure to cancer-causing ultraviolet radiation occurs before the age of 20.
Mary Kay Cosmetics has designated April-July as Sun Safety Awareness months. The Mary Kay public service program "Skin Wellness" features educational brochures with a body map and videotape containing information about sun exposure, skin cancer warning signs and prevention.
Mary Kay issued a brochure to assure the sun protection product you choose has the correct SPF (sun protection factor) for skin. The company suggests you might outsmart the sun with the following SPFs.
-Sensible protection Sunblock SPF 15, the choice if your skin is medium or dark. It helps prevent sunburn and limits tanning.
-Intense protection Sunblock SPF 20, offers a level of protection for people with light, medium or dark skin and helps protect both sunburn and tanning.
-Ultimate protection Sunblock SPF 30, is a cream formula for fair and medium skin and for people who sunburn easily.
According to a Mary Kay spokeswomen, if you choose a sunblock with an SPF 15, that means you can stay out in the sun 15 times longer than you can with no protection.
The Mary Kay "Skin Wellness" program provides sun safely tips for children.
-Keep infants out of the direct sun as much as possible.
-Avoid outdoor activities during midday in the spring and summer when the sun's rays are strongest.
-Cover the child with a hat, long sleeves and long pants when outdoors.
- Use a sunblock with an SPF of 15 or higher every day summer and winter.
-Examine your child's skin regularly as well as you own.
For more information, call Cille Emery, Independent Mary Kay Sales Director, at 961-7697. She meets clients at her studio or in their homes. She offers a complimentary makeover.