"Love Hollywood Style" is the theme of the 14th annual Bridal Extravaganza scheduled for Jan. 18 at the San Francisco Airport Marriott Hotel, off Highway 101 at Millbrae Avenue East.
The Bay Area's longest established bridal show gives brides-to-be access to 100 area bridal service exhibitors. "Everything from minister to honeymoon," said Ann Nola, the event's executive producer, in describing services available.
Nola has seen "dramatic changes" in wedding styles in her 14 years with Bridal Extravaganza.
Weddings have doubled in cost in those 14 years, she said, to an average cost today of $20,000. That means more sharing of wedding costs among the bride and groom and both of their families, she said.
"Weddings are more customized, more nontraditional," Nola said, with personalities and hobbies of the bridegroom given greater expression.
"Brides are older, more mature, more educated," she said. "They value their time more, and they expect more for their money."
Nola said their are more nondenominational, interfaith and intercultural weddings, and fewer church weddings. Wineries, estates, country clubs and mansions are now popular locations for both wedding and reception, she said, and more ethnic foods are on the menu.
"More variety at receptions for entertainment for children" is another new trend, Nola said. Specialized bridal registries for sporting goods, hardware or travel are also popular, she said.
Bridal Extravaganza runs from 10 a.m. to 4 p.m. with fashion shows at 11:30 a.m. and 1:30 and 2:30 p.m. Tickets for Bridal Extravaganza are $8 at the door. Discount tickets for $2 are available by calling (408) 223-5683.