Honda, the carmaker that rarely gets it wrong, has done so at least twice – 10 years apart.
In 1999, Honda decided to be the first with a hybrid in North America. The first-generation Insight beat the original Toyota Prius to showrooms by seven months. The head start was of little help. In seven years, just as the second-gen Prius was setting sales records, Honda pulled the plug on the Insight. It was funny looking (even compared to the Prius) and impractical, as it had only two seats.