
Boothman, the mascot of The Booth Brewing Co., features prominently on the artwork for every new can release. The Booth Brewing Co. relocated to Eureka from Seoul, South Korea, in 2017.
The Booth Brewing Co. was initially founded in Seoul, South Korea, in 2013, and it relocated brewing operations to Eureka in 2017. Occupying the former brewhouse of Northern California’s stalwart Lost Coast Brewery when Lost Coast moved to a larger, brand-new facility, The Booth is the first Asian craft brewery with American operations.
The Booth features a spirit of fun, embodied in its can artwork by artist Soña Lee highlighting the whimsical character Boothman. Representatives from the brewery recently visited CRU wine bar in Redwood City with a sampling of their beers on draft and in cans.