For the first time in history, retail sales on Black Friday topped $1 billion as millions of Americans began their holiday gift shopping early – and in earnest. But the momentum didn’t stop there, as Cyber Monday posted a 30 percent increase in sales over last year.
At first blush, this looks like pretty good news. If nothing else, it would seem to indicate that consumer confidence is improving, even though by most accounts a broader economic turnaround is still a distant dream. On the other hand, such increased spending – as well intentioned as it may be – could simply be an indication of an ongoing and potentially unhealthy consumerism that is forever seeking solace in the latest, greatest gadget.
I say “unhealthy” not because gift-giving itself is bad, but because the media-driven desire to buy this or that can cause considerable stress, particularly if the cost is beyond our present means or the desire is left unsatisfied.
While most of us consider stress no less a part of the holidays than Santa Claus and mistletoe – unavoidable but essentially harmless – medical research paints quite a different picture. In fact, studies indicate that stress accounts for 60 to 90 percent of all visits to the doctor and acts as the precursor to a variety of more serious health issues.
The underlying problem, of course, is not one of material lack. If it were, we’d see doctors prescribing fewer drugs and more widescreen TVs. It is, instead, a kind of spiritual void that would have us believe that happiness is found in things, that our worth is measured in terms of material possessions and that this void can only be filled with more spending.
This is not to say that buying fewer Game Boys and Furbys would make us happier and healthier. (I mention this in case anyone reading this column has already bought me a Furby for Christmas.) Over the years, however, I’ve found that it’s the simpler gifts that are the most meaningful.
I remember my first trip to Nepal more than a decade ago when my hosts greeted me with a garland of marigold flowers. To this day, I keep it inside a small earthenware pot as a reminder of what it means to give what you have to another, no matter how simple or insignificant it may seem.
My host accompanied his offering by saying “Namaste” and making a slight bow of his head with his hands pressed together in front of his heart – an outward expression of the belief that there is a divine spark residing in each of us. Although I’m not accustomed to greeting people this way, I do make it a habit of seeing the God-given good in others, even if I don’t share this sentiment as often or as visibly as I might like.
Even the simplest expression of gratitude, the slightest acknowledgment that we are loved, has been proven to have a significant impact on our health.
Whether or not this sort of thing could have an impact on the national economy remains to be seen. What is certain, however, is that these gifts from the heart are by far the most readily available, the most lasting, the least expensive and the most enriching.
Eric Nelson, a Christian Science practitioner, is media and legislative spokesman for Christian Science in Northern California. For more information, visit www.norcalcs.org.