Community

Blood Center launches #EverydayBrave drive

Stanford Blood Center recently launched a campaign to help spread the word about blood donation: #EverydayBrave.

When local residents give blood at any Stanford Blood Center or mobile blood drive during October, they will receive a limited-edition #EverydayBrave face mask as a thank-you.

“We encourage you to wear your mask as a form of advocacy and as a way to spark interest or start conversations with people in your community who may be on the fence about giving blood,” said a blood center representative. “There is no one better to talk a prospective donor through the donation experience than you.”

According to Harpreet Sandhu, CEO of Stanford Blood Center, blood donors are often hailed as “superheroes” for their impact on the lives of local patients and their families.

“While it is true that donors make a huge difference, you don’t need to wear a super-suit and cape in order to be a blood donor,” Sandhu said. “For someone considering donating for the first time, the process can seem daunting and even a bit scary. That’s why we want to help people in our community who have never donated before to understand that giving blood doesn’t require a big ‘S’ on your chest. It’s an everyday sort of bravery – a simple act that gets easier the more you know about it and the more you do it.”

Fall can be a particularly difficult time of year to get blood donors to come in, so blood center officials urged people to participate.

“For someone who has always thought about donating blood but is a bit unsure, this is a great time to take the leap with just one small act of everyday bravery,” said blood center spokesman Ross Coyle. “This is an awareness campaign, so the more people who participate, the more we are able to reach new people who have never donated before – and, ultimately, the more patients we can support through blood donation.”

Center officials urge donors to take a picture in their #EverydayBrave mask and share it on social media with the hashtag #EverydayBrave to be featured on EverydayBrave.com and on the center’s social media pages.

For more information on giving blood, visit stanfordbloodcenter.org/first-time-donor-information.

To schedule an appointment at a blood center or mobile drive, call (888) 723-7831 or visit stanfordbloodcenter.org.

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