Los Altos Hills resident Deborah Perry Piscione authored a book about Silicon Valley that has best-seller written all over it.
Why? Because Perry Piscione, already a best-selling author and founder of three startups herself, offers the recipe for the Valley’s great success in “Secrets of Silicon Valley: What Everyone Else Can Learn from the Innovation Capital of the World” (Palgrave Macmillan, 2013).
Perry Piscione’s nonfiction account paints a picture of an area “where business is booming, there remains a fierce bidding war for talent and the economic forecast has never looked brighter,” according to the book’s publicity. “Secrets of Silicon Valley” was launched last week and shot directly to No. 1 on the Barnes & Noble best-seller list.
Perry Piscione tracks the Valley’s beginnings as “a sleepy agricultural area” to its ascendance as the center of the electronics and semiconductor industries. Further, she explains how the emergence of Silicon Valley wasn’t an accident of history, but rather the result of decades of forward thinking, planning and investment. Perry Piscione describes a world where “collaboration and information sharing is embraced, and ideas are the primary currency.”
By revealing 10 characteristics of entrepreneurism and innovation in Silicon Valley, the book describes how the Valley’s magic could be applied in other cities and business cultures to produce similar results.
“After being indoctrinated into an East Coast ethos, I was intrigued with Silicon Valley’s remarkably unique culture and ecosystem,” Perry Piscione said of the inspiration behind her book.
She realized that the rest of the world could benefit from the region’s success.
“At a time when the country is trying to recover from financial hardship, a look at this small slice in America that breeds progress irrespective of global economic indicators can provide seeds for worldwide growth,” Perry Piscione said.
Since moving to Silicon Valley in 2006, Perry Piscione has built three companies in six years. A former congressional and White House staffer, she has appeared on national TV news programs.
“Secrets of Silicon Valley” is available at Main Street Cafe & Books, 134 Main St., Los Altos; and online at Amazon.com.