Reach Potential Movement: Nurturing youth who dream, then aim to make it happen

Courtesy of Reach Potential Movement
Six students from Reach Potential Movement’s Young Leaders program participate in the organization, which equips underserved youth and families with leadership and life skills.

• Mission: Reach Potential Movement (RPM) equips underserved youth and families with leadership, learning and life skills to strengthen their communities.

• 2019 update: In addition to equipping students and their families with basic resources to thrive, RPM has increasingly emphasized its ability to act as a bridge, connecting to partners in the community that bring additional resources. Its newest program, One + Two, focuses on students in middle school, high school and junior college. Older students receive enterprise and entrepreneurship mentorship, and then pass it forward as leaders for younger students.

“It’s always been our model – developing the future pipeline of leaders – we’re just formalizing it and deepening existing partnerships,” said Malia Pires, RPM executive director.

RPM’s new social entrepreneurship partnership with the nonprofit makes it an official Imagination Chapter for Silicon Valley. Imagination programming develops the skills and attitudes to be a problem-solver and innovator. RPM’s core activities – after-school tutoring and supplemental learning for youth ages 4-18 – continue, as do community events like the Christmas Posada, scheduled Dec. 6 (local residents are invited to attend; for more information, visit

RPM also sustains outreach to public schools via peer counseling and its Bookshelf in Every Home and Dream4College programs.

• Why the Town Crier Holiday Fund is needed: RPM’s donor-supported programs help local youth grow into teen leaders and draw their parents into community programming, under RPM’s philosophy that children thrive when the entire family receives support.

Reach Potential Movement

Location: Gateway Neighborhood Center, 477 N. Mathilda Ave., Sunnyvale

Founded: 2008

Annual budget: $245,000

Staff: 6 part-time employees; intention to grow to 8 part time, 1 full time


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