Suzanne Bell of Los Altos has, as she quips, “a passion for fashion.” But for years, that passion took a backseat to raising a family and selling real estate with her husband, Rick.
Not anymore. Bell recently launched a website, asksuzannebell.com, a user-friendly site that features a regularly updated blog and addresses common fashion dilemmas.
Bell knows of what she writes. She spent years as a buyer for department stores, including time as a fashion executive at Nordstrom Inc.
An energetic mother with a mile-wide smile, Bell offers an upbeat, helpful approach, a clear contrast to some fashionistas who may come across as judgmental or arrogant.
“I believe that personal style goes way beyond what you wear and can be had by anyone, at any age, on any budget,” Bell writes on her site. “I believe that a fabulous pair of shoes and lip gloss can instantly change your mood. … Style surrounds us and all that we do every day. Why not have some fun with it?”
The site includes Bell’s revealing what’s inside her makeup bag and “items that I can’t live without.”
She offers tips on the best method for cleaning out and overhauling the clothes closet.
Want to know about fashion choices for tweens, the most appropriate nail polish colors or the most versatile pump? Covered.
Bell, who kick-started the website last month, said she began the project as an outlet for her creativity. Plus, friends were often asking for fashion advice and suggesting that she write a blog.
Bell said she’s had a positive reaction from site users thus far – and traffic is building. She publishes blog posts twice a week and offers a monthly newsletter to which people can subscribe.
Because she has a tween daughter, Bell felt it especially useful to offer a fashion section for the 10-12 age group.
“Tween girls are really lost (at fashion choices),” she said. “The sizes are tricky.”
Fashion knowledge and advice come easily for Bell, as does honesty. If that necklace doesn’t go with that dress, she’ll be straight about it.
She’s also serious about good fashion being inclusive, not exclusive.
“Fashion is for everyone, every day, for any price,” she said.
For more information, visit asksuzannebell.com.