After four years in exile, the Andronico’s name has returned to Rancho Shopping Center. And that serif-rific logo is just one former and familiar feature customers will observe reappearing at the market as Safeway reintroduces the brand to Los Altos.
“We’re really focusing on local, natural, organic specialty, premium,” store director Ethan Baker said last week during an interview with the Town Crier. “So they’ll notice a lot more selection up and down the grocery aisles and in our deli – we actually have chefs in-house who make fresh food daily. We have a lot of recipes that harken back to the legacy Andronico’s days.”
In 2006, James Montier, a researcher at the investment banking arm of Dresdner Bank, tested the behavioral biases of approximately 300 investment fund managers. One of the questions he asked: “Are you above average at your job?” More than 70% of the respondents answered “yes.” A number even included comments along the lines of, “I know everyone else says they are, but I really am!” Most of the remaining respondents considered themselves average, with only a small fraction reporting themselves as being below average.