Business & Real Estate

Local merchants find Yiftee nifty

Photo By: Bruce Barton/Town Crier
Photo Bruce Barton/Town CrierMaltby’s Restaurant & Tavern owner James Maltby, with Yiftee co-founder Lori Laub, is one of several Los Altos merchants partnering with the Menlo Park startup gift-giving service.

Several downtown Los Altos merchants are aiming to make the task of giving a quick, inexpensive gift a little bit easier.

Businesses such as Maltby’s Restaurant & Tavern at 101 Plaza North are offering gifts through Yiftee, a startup social-media gift-giving service based in Menlo Park.

Users can log in through their Facebook accounts and select a “microgift” – all $10 or less – for a friend.

Maltby’s, for instance, offers a Yiftee gift of two glasses of house wine for $10. Yiftee also offers downloadable iPhone and Android mobile apps that allow users to purchase gifts from their smartphones.

Recipients are notified via email or Facebook of the gift and can pick up their gifts after obtaining a code through the company’s mobile app or 800 number. Gifts are redeemable for up to two weeks.

Lori Laub, Yiftee co-founder, said one of the company’s goals is to make the act of giving small gifts less time-consuming.

“It’s very easy and that’s the whole idea,” she said. “We call it not-so-random acts of kindness.”

Laub added that the company’s service has other benefits for merchants, such as providing an enhanced social-media presence.

Additional participating Los Altos merchants include European Cobblery, Skateworks, Cranberry Scoop and Rick’s Cafe.

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