Last updateTue, 21 Nov 2017 4pm

Business & Real Estate

Los Altos kicks off white-dot parking rewards program

Los Altos Economic Development Manager Kathy Kleinbaum encourages downtown employees to participate in the city’s Downtown Parking Permit Program. She’ll even reward some who do.

Kleinbaum said she’s rolling out a 20-week parking rewards program Thursday for area employees who take advantage of the 2007 Downtown Parking Permit Program, which allows all-day parking in spaces marked by white dots. Each week, she will randomly select two participants parked in the white-dot areas and reward them with a gift card to a local cafe.

The Los Altos Village Association and the Los Altos Chamber of Commerce will fund the weekly rewards, Kleinbaum said.

“We just want to make it fun and provide an incentive for people,” said Kleinbaum, who added that the city currently has approximately 500 participants, down from the 800 it typically averages each year.

Los Altos’ Downtown Parking Permit Program at $36 annually is less expensive than similar programs in neighboring cities, Kleinbaum said, citing the annual fees for Mountain View at $240 and Palo Alto at $420.

The permit is also less expensive than a parking ticket, which costs $54 per violation.

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