When Lisa DeNeffe, who runs a photography studio, realized her lease was expiring this month at Town & Country Village in Palo Alto after eight years, she began re-evaluating her expenses and where she wanted to relocate.
DeNeffe was a former Los Altos resident and had raised her kids in town. She happened to be downtown when she stumbled across the space at 164 Main St. recently vacated by Harold’s Jewelry, which closed last year. DeNeffe, who has been shooting photos locally for the past 15 years, knew she had found a new home for Lisa DeNeffe Photography – in her old stomping grounds.
“There was this perfect spot,” she said. “Downtown Los Altos has gone through a lot of changes in terms of restaurants coming in and different types of businesses, but it has a really nice energy
DeNeffe specializes in capturing family portraits and milestones such as graduations, weddings and newborns. According to her website, her photography has been featured in The New York Times, the San Francisco Chronicle and Fortune. She has help from her daughter, who is also a photographer, but works as an appointment-based business.
DeNeffe, who now resides in Menlo Park, said her love for photography began in high school when her father, who enjoyed documenting the family, bought her a DSLR camera. Soon, she also began taking up the hobby.
During the pandemic, DeNeffe decided to stop doing studio sessions, opting for outdoor sessions that made clients more comfortable. Her numbers are not too far off from last year, she said.
“I feel really honored in getting to know families and watching their kids grow,” said DeNeffe, who enjoys seeing clients’ children advance from milestone to milestone.
Last year, 70% of DeNeffe’s families were repeat clients. She thinks coming to Los Altos will introduce her to a new community that is family-oriented.
“I really can’t imagine being anywhere else,” she said. “I know downtown Los Altos is a little sleepy right now because of COVID, but even so, when I’ve been there the past few weeks, it feels like a happy place to walk around. It just feels like it fits in terms of families.”
For more information on Lisa DeNeffe Photography, visit lisadeneffe.com.