Draeger’s Market on First Street in Los Altos is nearing the end of an extensive remodeling project that will enable it to expand space for products. The renovations also include replacing the floor, painting the interior and exterior, and adding new restrooms.
The owner, Richard Draeger, said the project has been ongoing since June and the idea was to increase the number of refrigerated products Draeger’s can offer. Customers are seeking more fresh products, according to Draeger.
After the remodeling, 90% of beverages will be refrigerated, which he said would be a “major change.” The store also added to its assortment of craft beers and expanded the number of cheeses by a third. The meat department and bakery will feature a grab-and-go section. The produce section will have at least double the amount of prepared vegetables.
“Customers don’t have to chop things up in their kitchens like they have had to in the past,” Draeger said.
The upgrades focused on taking advantage of vertical space. With modern advancements in refrigeration technology, the store added two levels of shelving in all refrigerated display cases by putting the base of the shelf much closer to the floor than it was previously. The reconfiguration also allows the store to cut back on electrical consumption.
In a relatively small store like Draeger’s Los Altos location, the extra space is a “big deal,” according to Draeger, and a “dramatic difference” for the retailer.
Draeger added that the remodeling was done largely to bring the store up to date with the trends in the industry. Remodeling is usually done every seven to 10 years because of the cost.
Draeger’s, which has been serving the Bay Area for more than 90 years, also has locations in Menlo Park, San Mateo and Danvlle.
“You could not be in a better community to be selling food,” Draeger said. “You look at the customers we’re able to have patronize the store, and it’s the highest-educated, best-demographic customer that you’re going to find in the country. We just couldn’t be more fortunate.”
For more information, visit draegers.com.