Business & Real Estate

Community-building app started by local residents meets early end

Less than a year after the launch of the mobile app GoodSocial, its creators have scrapped the free online platform they designed to boost volunteer engagement and enable users to build a “social impact profile.”

Trisha Bright and Tulin Melton, Los Altos and Mountain View natives, respectively, thanked the community for “being a part of their journey” and said it was time to close the door on a project they began to develop two years ago.

“Commitment to community is where we started our journey in 2017,” the founders wrote in their statement to GoodSocial account holders. “Our vision was bold and exciting – to build a social network for social good, a place where people and nonprofits could come together to support the needs of their local community.”

When contacted by the Town Crier last week, Bright was unwilling to comment on what will come next for the once-CEO and her chief impact officer.

Inspired by teens

When Bright and Melton sat down with the Town Crier in December 2018, Bright explained that GoodSocial was a concept she came up with that Melton helped turn into a reality.

The year before GoodSocial had a logo and a mission statement, Bright was raising 14-year-old twins. Her daughters were living through the height of their social media obsession, spending time on Facebook, Instagram and similar sites.

While social media has the potential for good, Bright and others saw the downside through the 2016 presidential election season. She said she wanted to create an app that would have a direct positive impact – the “LinkedIn of social impact.”

“I cannot ignore the power of social platforms, despite the negativity that is currently circulating on them,” Bright said of her thought process at the time.

After GoodSocial flourished from a side hustle to a full-time project, Bright contacted Melton, a longtime, nonprofit revenue driver. Melton accepted Bright’s invitation and built the platform over the coming months; the pair then introduced GoodSocial to the Bay Area via the Apple and Google Play stores.

The business partners dreamed of bringing the application, also available via desktop, to Los Angeles and San Diego. They networked with specific nonprofit groups to build a database of volunteer options for users to choose from.

In their “Farewell Message” to GoodSocial users, Bright and Melton said they were honored to work with “many great nonprofits and individuals who believed in the vision and became early adopters of GoodSocial.”

The social network went offline Nov. 16, when accounts were deactivated. Bright and Melton vowed via email that no data provided by users would be shared with any external third parties.

To read the Town Crier’s coverage of GoodSocial, visit NewsCommunity-building app started by local residents meets early end

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