Business & Real Estate

Revelation in Fit celebrates anniversary, takes its "fit" mission on the road


Town Crier File Photo
Matching bodies to bras inspired the creation of Revelation in Fit, a shape-friendly downtown Los Altos lingerie store with 117 sizes. Owner Robynne Winchester opened her first location five years ago.

Revelation in Fit, the lingerie shop at 286 State St. in Los Altos, has planned a sale and giveaways Friday through Sunday to mark its fifth anniversary as an organization.

Owner Robynne Winchester opened the first of her three Bay Area locations five years ago and opened in Los Altos in 2017. She spoke with the Town Crier last week from San Jose, where she and other staff were conducting bra fittings for underserved and homeless women during a day of service.

The organization Be a Dear and Donate a Brassiere collects gently used and new bras from around the Bay Area and donates them directly to women in shelters and at other points of crisis. Winchester and team joined the group’s “Communi-TEA” event at the San Jose Women’s Club, helping clients “shop” the donations by pinpointing a true size and finding the best bra among the bunch.

Winchester’s mission, since starting her shop, has been a body-positive focus on correcting women’s notion of how a bra can fit and feel. As all who’ve struggled with a riding-up, pinching, sagging-down underwire can attest, finding the correct band and cup size combination in a standard brassiere defeats many, perhaps most, feminine bodies.

Although intriguing and downright fancy lingerie fills the windows, Winchester said her State Street shop sees a huge range of ages and tastes among shoppers looking to find their fit.

“We fit a lot of people into their first bras when they are 12 or 13 – we have moms bringing their children in for their first bra fitting – and we also have people bringing in their older parents for a renewed fitting, because your needs change as you get older,” she explained.

The store works on a model unusual to find in the modern age – its service centers around a complimentary, customized fitting in the lavishly decorated dressing room. It’s intended to be an education on how bras can truly fit, and an inquiry into which styles fit a particular body. The shop specializes in welcoming shoppers of all genders, shapes and sizes, and stocks a huge library of bras – in 117 size combinations – to have options in abundance.

“We strive to be a center for body positivity, and to change the way people relate to their own bodies,” Winchester said.

Customers can walk in or book in advance online, and there is no fee or requirement to buy.

“People are often surprised at how affordable our bras are. They walk in expecting a fancy boutique that has an inaccessible price point, whereas between $60 and $70 is kind of the average,” Winchester said.

This weekend’s sale is the largest Revelation in Fit has ever tried, and she intends to tempt customers with mystery bags, prizes and other giveaways.

For more information, visit revelationinfit.com.

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