A note taped to the door of the Starbucks at 809 Cuesta Drive in Mountain View may have been missed by some, but it caught the eye of one regular on Christmas Day, who posted on Nextdoor what was written on that piece paper: The store would be closed by the year’s end.
“On Dec. 30, this store will be closing permanently,” the sign stated, signed “The Miramonte & Cuesta Team.” “Store hours for Dec. 30 will be 6:30 a.m. to 12 p.m. Thank you for everything!”
By Jan. 4, the sign was gone and black bags covered the storefront windows.
According to a Starbucks spokeswoman, closure of the Cuesta store was due to a “continual evaluation of our businesses to ensure a healthy store portfolio.”
The spokeswoman, who replied only with her first name, Hannah, called the store “special to customers and partners” and promised Starbucks’ continued service to the community. The Safeway in the same shopping center has a Starbucks kiosk inside, and the company also has branches on Castro Street and El Monte Avenue, no more than a five-minute drive.
“After careful consideration, we’ve determined it was best to close the store,” Hannah said. “For additional context, at our Biennial Investor Day in December, we shared that we anticipate growing our store numbers by 6 to 7 percent, globally. In the U.S., that will be about 3 to 4 percent, which is about 550 new stores a year.”