Business & Real Estate

Annual Fall Festival falls victim to other October celebrations

Los Altos Fall Festival
Megan V. Winslow/Town Crier
Los Altos’ 2017 Fall Festival featured pumpkins, rides, face painting and more.

The annual Los Altos Fall Festival, which has signaled autumn’s arrival as much as the changing leaf colors along Foothill Expressway and the pumpkins lining Main Street storefronts, will not take place this year, largely due to competition from other October festivities.

Los Altos Chamber of Commerce President Pat Kapp said the Chamber declined to host the festival this year after a request that she evaluate all of the organization’s events and create a schedule that “supported mission, resources and organizational goals.” The Chamber sponsored the festival – which featured arts and crafts booths, food and beverages, children’s activities, a petting zoo and live entertainment – for 26 years.

It seems that San Francisco’s Fleet Week, Mountain View’s Oktoberfest, San Carlos’ Art & Wine Faire and the San Jose Marathon – among a host of other Bay Area events – posed competition to the Fall Festival, according to Kapp.

Kapp said the Chamber still enjoys sponsoring community events, as proven through its partnership with the city of Los Altos in running the info booth at the summer’s Downtown Green, Los Altos Farmers’ Market nights and Saturday movie nights.

TheatreWorks Silicon Valley and The Little Gym of Mountain View both hosted booths at last year’s Fall Festival, and their respective representatives said they would miss the opportunity to interact with the community and promote their businesses.

“We have many patrons from Los Altos at all three of our performing venues and loved this opportunity to connect with current followers and spread the word to others who have not yet experienced a TheatreWorks show,” Peter Chenot, the company’s marketing director, wrote in an email last week. “We are sorry to see that event won’t be held this year.”

Little Gym Director Debbie Villarreal added that the festival provided a uniquely positive atmosphere to tell local parents about what her facility offers.

“We’ve participated for many years and it’s an excellent, affordable way to reach out to local families in a very fun environment,” she said. “I am certainly missing the event this year.”

For more information on the Chamber, visit losaltoschamber.org.

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