Four multiple listing service partners in the Bay Area recently agreed to streamline system capabilities so that participants and subscribers can access thousands more listings through one single point of entry.
The agreement enables Silicon Valley realtors to access three times more property listings.
In addition to having access to data from MLSListings Inc., their multiple listing service provider, members of the Silicon Valley Association of Realtors can now access data from the Bay East Association of Realtors, the Contra Costa County Association of Realtors and the East Bay Regional MLS (Oakland, Berkeley), without having to connect to separate MLS platforms.
“As an association representing over 5,000 members engaged in the real estate business on the Peninsula and in the South Bay, our goal is to provide our members with the necessary tools to best serve their clients,” said Denise Welsh, president of the Silicon Valley Association of Realtors. “With access to more data, our members will have the ability to compare the Peninsula and South Bay homes to East Bay listings with ease.”
MLSListings, which specializes in the counties of Monterey, Santa Clara, San Mateo and Santa Cruz, now has more data-share agreements than any other MLS in Northern California, providing exposure to more than 100,000 agents in Northern and Southern California.
The agreement exposes their members’ listings to more than 30,000 real estate professionals in Northern California. By late summer, MLSListings plans to add data from the MLS of Los Angeles and the Palm Springs Association of Realtors to its platform, which will expand further subscribers’ portfolio of information.
“The future of real estate is to build bridges and not borders,” said Quincy Virgilio, chairman of MLSListings. “MLS borders have no meaning to buyers and sellers and should not exist in our industry.”
Welsh, a realtor with Alain Pinel Realtors in Los Altos, said greater access to more data offers Silicon Valley realtors the ability to remain the first source of information to their clients and run market comparisons.
Their listings will be publicized to hundreds of thousands of buyers, sellers and browsers throughout the state, which will aid people relocating from other areas.
“Everyone can benefit from this collaboration,” she added. “The more information we have on hand, the better equipped we are to serve our clients.”