Megan V. Winslow/Town Crier
Safeway Community Market in Rancho Shopping Center is preparing to drop the company’s rebranding from 2016 and revert to its former name, Andronico’s. Items from Safeway’s Signature line are currently on sale.
Some call it the “Baby Safeway.” To others, it’s “Safronico’s.” As soon as this week, however, customers may start referring to the petite market in Rancho Shopping Center as Andronico’s once again, as signage – and more – is set to revert back to its pre-2016 state.
The change is part of a rebranding effort Safeway is undertaking at four Safeway Community Market locations known as Andronico’s until 2016, the year Albertsons, Safeway’s parent company, purchased them: two in Berkeley, one in San Anselmo and the one at 690 Fremont Ave. in Rancho Shopping Center in Los Altos. A fifth location in San Francisco retained part of the original name, which is shared by an Andronico’s Community Market that opened January 2019 in Monterey.