The age of the internet and social media has not been kind to newspapers. It seems a week doesn’t go by without a newspaper closing or merging into something less than what it was.
For most of its 72-year history, the Los Altos Town Crier has operated in the black. Thanks to its historically strong partnership with the community, the Town Crier continued to be profitable even as surrounding papers disappeared. But even your Town Crier has struggled financially over the past few years.
Former publishers Paul and Liz Nyberg brought unbridled enthusiasm for the community during their 26-year run, which officially ended Nov. 30. Under their watch, the paper became a strong community hub.
The new ownership group – three longtime employees, the fourth a long-standing community volunteer and former Los Altan of the Year – took over last month with the aim of keeping the paper independent and a vital local resource.
Moving forward, we are determined to buck the negative trend of most newspapers. Rather than cutting back or going out of business, we’re investing in growth.
In the months ahead, you’ll see several improvements, both in print and online. We’re upping our game to ensure that local coverage is more timely and immediate. We’ve expanded our sales staff with the objective of selling more advertising – which will mean larger papers and more editorial content.
We’re also looking to make your visits to the Town Crier offices a more pleasant experience with cosmetic improvements.
We envision a bright future, but we can’t do it without your support. One pattern we’ve seen, as newspapers close, is the shocked reaction from readers who assumed their papers would continue indefinitely. The paper’s presence was taken for granted.
Let’s not let that happen here in Los Altos. Subscribe! Advertise! Let’s continue the strong partnership that has existed since the Town Crier first opened its doors in 1947. Let’s keep local journalism alive and an important part of what makes Los Altos a strong community.