Wed10222014

Wedding To Remember

Appily ever after: Tech innovations invited to todays wedding


Photo by Ellie Van Houtte/Town Crier

Apps are the newest guests invited to the season’s nuptials.

After all, engaged couples often have to hit the ground running to ensure that everything goes smoothly before the big day. The tab for the average American wedding tops $28,000, according to wedding website The Knot, making it the grandest shindig most people will throw in their lifetimes.

Figuring out the budget, the venue, the food, the dress and the guest list takes great attention to detail that can stress out even the most seasoned wedding planner.

Now, there’s an app for all that.

From brainstorming to timing, couples can rely on an increasing variety of technological resources in the digital age. While the apps don’t replace wedding planners, they do make it easier for savvy brides and grooms to organize their celebrations with less help.

Visit the following websites to download the apps – many are free, though some require subscriptions.

Digitizing the big dayBRIDAL APPS photospread

• First at the party, The Knot (theknot.com) has been the go-to website for brides-to-be for years. It allows couples to upload personal webpages and gift registries, search for ideas from others’ weddings and download templates.

• Brit Morin – Silicon Valley’s answer to Martha Stewart – recently launched Weduary (weduary.com), a website featuring customizable tools that allow couples to build their own sites to post photos, logistics and stories. Morin founded Brit + Co., which provides do-it-yourself solutions for the tech-savvy generation.

Stories abound of people meeting their potential mates at friends’ weddings, and Weduary leaves little to chance. Somewhat like Match.com and other online social sites, Weduary provides ways for like minds to meet. A special section lists all the singles and friends you might have in common. If someone looks intriguing, just click the “flirt” option to see if the feeling is mutual.

The site also allows couples to bypass the frequent etiquette dilemma of how to broadcast gift registries without seeming greedy.

• Remember when hosts left disposable cameras at each table? Guests who download the Wedding Party app from the Apple Store can drop off those candid smartphone shots that a photographer might miss.

The site also includes place cards that tell guests how to connect by entering the names of the bride and groom. Before the big day, couples can upload pictures and bios of the wedding party.

Eversnap (wedding.eversnapapp.com) sells photo and video packages including the “Essential” ($99), “Unforgettable” ($199) and “Luxury” ($249). At the high end, Eversnap provides photo retouching and even a professionally moderated live slideshow as guests snap away during the wedding.

Each package comes with 200 instruction cards for guests who participate. Guests can use photo filters such as “Antique” and “Vignette” to improve their choices.

• Startup Loverly (lover.ly) provides brides with “ideas and choices of things to buy,” according to founder Kellee Khalil. The site enables users to research bridal trends, signature cocktails, wedding dresses and more.

Like the popular Pinterest, Loverly provides searchable colors and categories. For example, by plugging in “yellow” and “vintage,” a bride-to-be can get thematic ideas.

The search engine combs through wedding blogs and other sites to provide vendor and product names. Partners include Nordstrom, J.Crew, Anthropologie and Etsy.

• Another way to research ideas is by visiting Feedly (feedly.com). The site allows visitors to explore favorite sources regularly, such as YouTube, Vimeo and Etsy, by adding them to their newsfeed.

WedPics (wedpics.com) encourages users to create a free wedding app that can display guests’ photos and videos to capture the day. An interactive gallery allows guests to comment on photos, and the newlyweds can make digital albums after the celebration is over.

Appy Couple (appycouple.com) keeps guests up-to-date with information on travel plans, lodging and flights. Visitors can upload maps to the wedding site or hotel. Wedding guests download the app free of charge, allowing them to navigate to the bride and groom’s customized website.

For a fee, the happy couple creates a website for all to see, with style choices ranging from modern to playful and romantic. Matching print invitations can be ordered through a link to Wedding Paper Divas (weddingpaperdivas.com). The app also tracks RSVPs.

• After collecting the RSVPs, the bride-to-be must manage the seating arrangements, never an easy task. AllSeated (allseated.com) offers simplified features for planners, caterers and hosts to keep track of who sits where. The site provides floor plans to scale, allowing planners to concentrate on where guests should be seated.

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