Company allows couples to personalize even their wedding confetti
By Liz Weeker / Special to the Town Crier
From the location to the napkins, every decision made in planning a wedding will in some way shape its character. Today, almost any detail can be appropriately personalized -- even the confetti.
While many people underrate the role those colorful pieces of paper play at special occasions, a two-year-old Sunnyvale-based company, Confoti, has found a unique way to take this party ingredient to another level. The idea is simple: confetti that the consumer can design and personalize with his or her own photos.
Creator Geoff Mitchell came up with the idea while planning his wife's 40th birthday. Mitchell brought his vision to life when he established the company in 2001. Since then, the innovative product has found recognition in a number of publications such as U.S. News and Modern Bride.
Much of Confoti's appeal can be attributed to the simple process involved in customizing. Orders can be done on a home computer. First-time purchasers upload their own digitally captured images onto Confoti's Web site. These photos can be captured through digital cameras, scanners, e-mail, or even from photo CDs created at any photo developing site. Customers then select the part of the picture they want to be printed and choose complementary color pieces to accompany the photos in the confetti mix.
The product provides an interesting alternative to the ordinary confetti that often decks tables or is flung into the air at weddings. Bags of Confoti are used not only for decorating but also as gifts. The photos add a personal touch to an otherwise evanescent party favor. The company fills popular orders that include sentimental childhood pictures of the bride and groom in wedding mixes.
Confoti's Web site, confoti.com, offers several ideas on how to use the confetti. Some include: sprinkling a handful of the photo potpourri into invitations or even thank-you cards as a memorable way to announce or conclude an occasion.
Confoti's individual bags are sold to include as many as 3,200 pieces for up to $16.95.
The company, headed by CEO Corrine Wayshack of Los Altos, plans to continue to expand further into the wedding business. Look for Confoti's feature in InStyle magazine's wedding special this month.