On The Road
- Published on Tuesday, 03 April 2001 20:12
- Written by Special to the Town Crier
Good Housekeeping Institute Technical Director Donald Mays recently announced that 10 automotive nameplates have earned the Good Housekeeping Institute Women's Automotive Satisfaction Award.
All of the winning models met the criteria initiated by a survey of female new car purchasers and lessees conducted on behalf of the Good Housekeeping Institute by J.D. Power and Associates.
The Honda Odyssey topped the charts as women's first choice in four categories.
For the second consecutive year, Buick LeSabre, Chrysler Town & Country, Honda Odyssey, Pontiac Grand Am, Pontiac Grand Prix, Pontiac Montana, Saturn SL/SW and Saturn SC have received awards. The Oldsmobile Silhouette and Toyota Sienna made the list for the first time this year.
In the minivan category, Honda Odyssey ranked No. 1 in the following areas: handling well, high quality, well designed, and for being well suited to needs. Chrysler Town & Country ranked number one amongst minivans for comfort and the Toyota Sienna ranked No. 1 for safety. Pontiac Grand Prix was voted the No. 1 mid-size car in terms of comfort and handling well.
"Through our research, women have reported from first-hand experience which vehicle they are satisfied with, which they would recommend to a friend, and which they would definitely buy it again," said Pat Haegele, senior vice president and publisher Good Housekeeping. "With the help of J.D. Power and Associates, the Good Housekeeping Institute once again provides a benchmark for automotive manufacturers to meet the needs of women drivers."
In order to be eligible for a Women's Automotive Satisfaction Award, the automotive winners needed to participate in the Good Housekeeping initiative. They were measured against the standards established in a 1998 study conducted exclusively among more than 3,500 female new car purchasers and lessees, on behalf of the Good Housekeeping Institute, by J.D. Power and Associates.
Winners of the 2000 awards are entitled to use the Good Housekeeping Institute Automotive Satisfaction Award symbol in any and all promotional marketing materials, including advertising in any media and brochures.
- Business Wire