The San Jose International Auto Show will give the Silicon Valley its first look at more than 350 new cars, trucks and sports utility vehicles today through Sunday at the San Jose Convention Center.
The show will also feature concept cars of the 21st century - including Ford's Ghia Saetta and the Honda EV Plus electric car.
The automotive industry has scheduled the West Coast debut of several new models at this year's event.
"The fact that we're only in our fourth year and the industry as a whole is saving San Jose for debuts and concept car displays is a reflection on the region's consumer," said Scott Lucas, co-chairman of the auto show. "This market is one of the largest auto buying regions in the country and it's fair to say that Detroit has taken notice."
Thirty-four manufacturers will exhibit their 1998 models at the show, which is sponsored by the Silicon Valley Auto Dealers Association. These new models include the Mercedes Benz ML320 sports utility, the Dodge Dakota and the Volkswagen Passat.
Complementing the display of new vehicles will be celebrity appearances by San Francisco Giants pitcher Shawn Estes, Oakland A's infielder Ben Grieve and pro auto racer Jimmy Vasser.
The show will be open from noon to 10 p.m. today through Friday; 10 a.m. to 10 p.m. Saturday; and 10 a.m. to 7 p.m. Sunday.
General admission is $7 for adults and $3.50 for children age 6-12, with children under 6 free. Discount coupons offering $2 off adult general admission are available at all Nob Hill Foods locations.
The Silicon Valley Auto Dealers are also providing coupons good for $100 off the price of any new vehicle with every adult general admission purchase.