Photos Courtesy of PlateJoy
Chorizo stew is one of PlateJoy’s vegan recipes. The company customizes meal plans for busy customers – and shops for and delivers ingredients to their doorsteps.
In Silicon Valley, the Internet of Things has grown to encompass an internet of pantries, mashing up cookbooks, cooking shows, grocery lists and nutritional consultations. PlateJoy, a San Francisco startup with a Los Altos connection, aims to plan and shop for local eaters but leave the cooking up to them.
The startup has new customers take a personalization quiz, describing what and how they like to cook and eat. If you’re a vegan, for example, define your preferred milk – almond? hemp? soy? coconut? How long do you have to cook – 15 minutes, or 45?