AAA of Northern California asked members about their favorite regional airports and the airlines that operate from Bay Area facilities in a recent survey. The survey revealed some current trends about how consumers make travel decisions.
Fifty-five percent of those surveyed had traveled through San Francisco International Airport within the last year, but only 28 percent said it was the airport they prefer to use. Oakland has been used by 35 percent of AAA members in the past year. San Jose airport was used by 27 percent, and Sacramento airport was used by 26 percent of those surveyed.
Air travelers prefer smaller facilities that handle fewer travelers, but they tend to use large, high-traffic airports. AAA members also fly most often on discount airlines. They cited low fares as their top priority when selecting a carrier. They listed the availability of first class and business class seats at the bottom of their concerns.
Southwest Airlines was the most popular carrier. Fifty percent of those surveyed had flown on Southwest in the past year.
Rather than flying to destinations within California, 78 percent of business travelers and 64 percent of leisure travelers opted to take other forms of transportation.
Only 20 percent of members have flown business or first class, and 93 percent of members said they had influenced a decision on the selection of an airport and an airline for other people in the past year.