Business & Real Estate
- Published on Wednesday, 03 April 2013 01:00
- Written by Diego Abeloos - Staff Writerfirstname.lastname@example.org
Photo By: Town Crier File Photo
The second Stride & Ride Festival will feature attractions that include skateboard demonstrations courtesy of SkateWorks.
Work is under way on the second Stride & Ride Festival in downtown Los Altos, according to one city official.
Los Altos Economic Development Manager Kathy Kleinbaum told the Town Crier that the second go-around of the festival, which debuted last year, is scheduled to return this year. The event – an interactive fitness and health festival sponsored by the city and a collection of local business owners – is scheduled 9 a.m. to 3 p.m. June 1.
“We were always planning for this to be an annual event,” said Kleinbaum, who noted that the project is self-funded through booth and sponsorship fees. “We received some really positive feedback from participants last year.”
Last year’s Stride & Ride featured a free skate park and skate demonstrations by SkateWorks, free fitness classes, a children’s play area and various other demonstrations and attractions. Kleinbaum noted that the 2013 event would include 50 percent more merchant booths – from 40 in 2012 to 60 this year.
Kleinbaum said the festival is a natural fit for Los Altos, pointing to the “astonishing collection” of health- and fitness-related businesses in the city.
“We’re such a fit and healthful city – just look at areas like Loyola Corners. It’s predominantly health and fitness,” she said.
Kleinbaum added that this year’s event may be “scaled back,” with festival activities confined solely to downtown Parking Plaza 4. The 2012 festival included demonstrations and booths in Plaza 4 and on property adjacent to Safeway at First and Main streets.
Like last year, SkateWorks will provide a skate ramp for participants to try out, and the Peninsula Roller Derby Girls are scheduled to appear. Kleinbaum – who is actively seeking additional merchant participation – added that she expects to see many of the same chiropractors, physical therapists, health-product retailers and other local businesses at this year’s festival.
Kleinbaum is aiming for the return of another popular feature from last year – a temporary grass parklet behind Peet’s Coffee & Tea, organized by Los Altos’ Passerelle Investment Co.
Additional details about the Stride & Ride Festival will be announced as the event nears, she said.