Business & Real Estate
- Published on Wednesday, 24 October 2012 01:00
- Written by Diego Abeloos - Staff Writerfirstname.lastname@example.org
Photo By: Courtesy of Savino
Scott Tavenner drew inspiration to create Savino from an incident 15 years ago. The Mountain View resident debuted his new product, a wine preservation carafe, Friday at Los Altos Golf and Country Club.
Mountain View resident Scott Tavenner believes he’s finally found the solution to something that’s been bothering him for more than a decade.
A wine enthusiast, Tavenner distinctly recalls not finishing the bottle of pricey wine he and his wife had purchased shortly after their wedding 15 years ago. The next morning, he examined what remained of the wine and realized instantly it wasn’t the same. Oxygen had infiltrated the wine, leaving it tasting flat and lacking its original flavor profile.
Tavenner began tinkering with wine-preservation methods. Six months ago he decided to get serious and hired a small team of designers to convert his ideas into reality. The end result is Savino, a wine preservation carafe that Tavenner said is as “elegant, simple and ceremonial as wine itself.”
“After 15 years of toying with this, I said, ‘I can do better,’” shared Tavenner, who hosted a product launch party for Savino at the Los Altos Golf and Country Club Friday.
The successful idea behind his invention sprouted from his first meeting with the designers as they proposed various design concepts. Simply put, Tavenner said he shifted his thinking on where to manipulate the environment to preserve the wine.
“What I noticed is that wine preservation systems typically focus on the environment of the wine bottle,” he said, calling the concept of pouring the wine into a designed preservation vessel “a lightning-in-the-bottle moment.”
To that end, Tavenner said Savino offers a practical, simple solution. The carafe is constructed with a combination of high-grade glass and food-grade plastic and silicone. A float that rests on the surface of the wine acts as a physical barrier to oxygen, leaving a 1/16-inch gap between the float and the inner wall of the vessel.
When the carafe is tilted horizontally, the float shifts with the surface of the wine to avoid obstructing the pouring. A drip-free carafe lip, he noted, is another component he included for smooth pouring.
“When we talk about innovation, it doesn’t have to be ones and zeros,” said Tavenner, who has spent the bulk of his career working in Internet advertising and marketing for high-tech startup companies in the Bay Area. “Innovation is everywhere. … Often the simplest things done well are some of the best innovations. After you see it, it becomes obvious.”
Tavenner added that Savino will be manufactured in the United States and is available online for $49 per carafe.
“We really tried to think through a great experience from a consumer’s perspective,” he said. “One of our underlying principles was to have it manufactured here.”
Tavenner added that observing years of tinkering with various concepts turn into the real thing is a surreal experience.
“I’m so excited I can’t sleep,” he said. “It’s been an incredible journey with extremely talented people and a product I’m really proud of. It’s really just fantastic.”
For more information, visit www.savinowine.com.