Wed04162014

Business & Real Estate

Reading the abs: Koko club equipment guides workout routines

Photo Elliott Burr/Town Crier Elaine Mossner, right, demonstrates Koko FitClub's get-in-shape technology for gym member Susie Veres.

Bored with the corporate world, Jeff and Elaine Mossner decided to chart a more independent course. After 16 months of planning, the Mountain View residents opened Koko FitClub at Loyola Corners July 1.

Their career turn is a perfect fit, according to Elaine.

“I am middle-aged,” she said. “I wanted to get back into shape without spending money on a personal trainer.”

Armed with a degree in physical therapy and a passion for sports, Jeff emailed Elaine the link to the Koko-franchise website when researching business possibilities.

“I immediately got excited about working out there after I did some research,” Elaine said. “Koko seemed to be the best solution for us.”

Jeff said Koko’s technologically advanced equipment helps users program their workouts, giving trainees instructions after they input body-type information into the machine. One machine adapts to the individual’s strength, guiding and pacing him or her appropriately through 30 minutes of exercise. Progress is input on a flash drive for tracking purposes, which the machine reads to pace the workout according to a user’s ability, escalating the workout’s intensity as individuals gain strength.

“The technology behind it makes Koko unique,” Jeff said. “It is fusion of world-class personal training and state-of-the-art technology. This one machine can do 100 different movements for exercising.”

Famous personal trainers such as Michael Wood, Kathy Kaehler and Robb Parr, who train professional athletes and Hollywood stars, helped devise Koko’s workout program as well as the technology – a $10 million investment for machines partly developed at the Massachusetts Institute of Technology.

Wood introduces Koko’s program at its website as a workout “for people with busy work schedules and everyday family priorities. It is a workout that adapts to your lifestyle.”

There are five different yearlong programs with varying intensity levels that focus on different body areas based on the type of workout a member wants. Some workouts focus on bodybuilding and strength, while others keep people fit and flexible.

Jeff said the Koko workout is built to negate the primary reasons why 84 percent of the population refuses to join a health club: time, money, motivation, distance and know-how.

“The workout only takes 45 minutes, it is $85 dollars a month, is in a neighborhood area, and the machine will teach you how to pace yourself and get an effective workout,” he said.

The workout seems to be working for Los Altos resident Bill Sheppard, a technology manager at Oracle, who joined Koko FitClub a month ago.

“Koko is in walking distance from my home and only takes 45 minutes out of my morning,” he said. “It’s just one machine that guides me through different exercises and adapts to my strength.”

And Los Altos is familiar turf for Jeff, who attended high school in the area. The commute is within easy distance of the couple’s home and their 3-year-old daughter, Sophie.

The Mossners believe in the program and have grander plans for Koko in the future, including possible expansion to a shopping center location.

Koko FitClub is located at 941 Fremont Ave. For more information, call 307-5656 or visit www.kokofitclub.com/locations/loyolacorners.

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