Sat11012014

Business & Real Estate

Survey reports realtors increase use of technology

Findings from the 2011 National Association of Realtors (NAR) Member Profile reveal that technological advances have revolutionized the ways in which real estate professionals communicate with their clients and market themselves and their services. According to the NAR survey, in addition to email and computers, realtors are using more advanced technological tools. Nearly three-quarters of the realtors surveyed early this year said they now use smartphones with Internet capability, up from 56 percent in 2009. More realtors are using GPS devices, instant messaging, RSS feeds, podcasts and digital cameras. Sixty-two percent have a website, with more than half of them posting a personal website they maintain. “Technology has become increasingly important to a realtor’s business. The latest advances have facilitated our business and enabled us to serve our clients in a most efficient way,” said Gene Lentz, president of the Silicon Valley Association of Realtors. Lentz said Bluetooth iBoxes have replaced the old lockboxes. They also have the option of using an eKEY service with their smartphones. Nearly half of those surveyed use social media, up from 35 percent in 2010. Social networking appears to be more widespread among younger realtors, with more than eight out of 10 realtors 29 or younger using these sites. One in 10 members, the same as last year, reported having a real estate blog, with those under 39 more likely to maintain one than those older. However, 6 percent of realtors over 60 reported having a blog. For more information, email This email address is being protected from spambots. You need JavaScript enabled to view it. .

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