Business & Real Estate
- Published on Wednesday, 23 November 2011 00:00
- Written by Los Altos Town Crier
Jeff Selzer once strapped his $2,500 racing bicycle to a bike rack in downtown Palo Alto – for four months.
Amazingly, though perhaps not to his surprise, the only thing stolen was the seat post. That, he said, is because the bike was attached to a Bike Arc, a modern contraption for bike locking that he helped co-invent several years ago.
The metal rack prompts users to push their bikes up an arc. According to Selzer, it “puts the bike on display.”
The theory: A 1982 study by social scientists James Wilson and George Kelling alleges that a building with, for example, 30 of its 50 windows broken will prompt additional broken windows. A building with no broken windows, however, indicates to passersby that someone must value that building. Therefore, it inhibits damage because you wouldn’t want to be the first to break a window.
“Every culture honors what’s most important to them,” he said, pointing out that cars get their own parking spots often marked with pavement striping. “If you honor a bike, then it won’t get damaged.”
Look out for the contraptions in downtown Los Altos, as Selzer said he’s talking about putting them in town.
– Elliott Burr