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Business & Real Estate

State Street jeweler to close its doors


Ellie Van Houtte/
JB&B Jewelers owner Cynthia Zirpolo, right, assists customers last week. Zirpolo is closing her State Street shop after nearly five years to focus on other business endeavors. Town Crier

Cynthia Zirpolo is bidding farewell to downtown Los Altos.

The owner of JB&B Jewelers at 239 State St., Zirpolo told the Town Crier that she’s closing her jewelry shop following the annual Los Altos Arts & Wine Festival in July to focus on other business matters. She declined to elaborate further on her future plans.

“For the past year, I’ve had some other business items that have needed my attention and have spread me thin,” said Zirpolo, a Los Altos Hills resident who is holding a going-out-of-business sale through Sunday. “It’s a big commitment, and I really just need to be paying some attention to other things.”

Zirpolo, who opened her store with the moniker “Jewels, Baubles and Bling” in 2010, said she’s scheduled to keep her retail store open through June 26 before reopening it one last time during the Arts & Wine Festival weekend July 12-13. Coupled with an expiring lease, she said the timing was simply right to make a change.

Despite a need to focus her energy on other matters, Zirpolo conceded that closing the shop was not an easy decision. She said she originally set out to open a jewelry store that offered pieces versatile enough for everyday wear or for a night out on the town – at a reasonable price. Based on her customers’ reactions to news of the store’s closing, Zirpolo said she believes that she accomplished her goal.

“My customers here have been wonderful and have made coming into work every day a delight,” she said. “They’re sad (about the closing). … That does make me feel good in some sense, because it’s confirmation that I did what I set out to do.”

And while she’s closing the door on JB&B Jewelers, Zirpolo said she’s not ruling out the possibility of opening another jewelry story sometime in the future.

“Eventually I would consider opening another store,” she said with a chuckle. “Yup, and I’ve got some great ideas already for the second time around, too.”

For more information, call 209-5847.

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