Fri08222014

Business & Real Estate

Cobblery makes short move next door: Longtime business relocating to State Street in May


Ellie Van Houtte/Town Crier
European Cobblery owner Paul Roth is relocating his business from 201 First St., above, to 385 State St. in May.

The European Cobblery, a family-owned and -operated shoe store, is relocating to a new home just a few months after a new lease kept it in Los Altos. As it turns out, however, it won’t be going very far.

Owner Paul Roth said he is moving his business next door to 385 State St., formerly the home of Jolie Madame nail salon, after calling 201 First St. home for nearly 30 years. He added that he’ll move the business into the new location in early May. Plans for the move came together shortly after he agreed to a new lease with property owner Passerelle Investment Co. in January. The new pact came just weeks after the longtime business announced its intention to close its Los Altos shop.

“I’m really excited about it,” said Roth, who noted that the overall size of his new store – approximately 1,100 square feet – is similar to the retail space on First Street.

“This is a complete build-out that will feature a more open concept,” he said. It’s going to be a much better setup for us.”

Roth said his new space would more closely resemble the “boutique feel” of his newest store at 389 E. Campbell Ave. in downtown Campbell. The new Los Altos location will include similar features, such as hardwood floors and chandeliers.

Roth opened the Campbell store in late 2013, anticipating the January closure of the Los Altos store, which his daughter and son-in-law, Stephanee and Steven Oberhauser, managed at the time. Roth and his wife now manage the Los Altos store and the couple’s three daughters and their husbands collectively run the stores in Palo Alto and Campbell.

“It’s been good,” Roth said. “I’m putting off retirement to do this, but I’m excited about it. I just love fixing shoes because it’s not a boring job. There’s always a challenge – always something to figure out.”

A complete rebuild at 385 State St. will enable Roth to create a more efficient space that takes into account the day-to-day business and long-term needs. He is replacing 35-year-old machinery with new buffing and finishing equipment, a rebuilt antique sewing machine for shoe and bag repair and a new device to measure customers’ feet for orthotic inserts.

He said the store would continue to sell shoes, sandals, socks and various other accessories.

For more information, visit europeancobblery.com.

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