Thu10302014

Business & Real Estate

A woolly welcome : Pendleton Woolen Mills opens on Main Street


Ellie Van Houtte/Town Crier
Pendleton Woolen Mills opened its doors at 231 Main St. last week. The Portland-based company moved its retail store to downtown Los Altos after five years in Menlo Park.

Downtown Los Altos is now home to a national clothing manufacturer’s newest retail location.

Pendleton Woolen Mills opened its doors Nov. 5 at 231 Main St., the former home of Lussori, offering residents a colorful array of men’s and women’s wool clothing.

The Portland, Ore.-based company, with roots dating from 1863, arrived in Los Altos after ending a five-year stint as a retailer in Menlo Park, which followed 10 years at Town & Country Village in Palo Alto.

“So far, its reception has been warm and fuzzy. It’s been very positive,” said store manager Daniel Guiteras, who noted that the store quietly opened its doors before its official opening celebration Friday. “We’ve received a warm welcome from the many merchants here, as well as our customers living inside and outside of the area.”

Guiteras said that before the store even opened, they had several people walk by, look through the windows and give a thumbs-up.

“We’ve also had a lot of people just come by, curious as to what Pendleton is – so it’s been really good,” he said.

Guiteras described Los Altos as an ideal fit for Pendleton, which created product lines for several department and specialty stores before establishing its own retail division in the 1980s. Specifically, he pointed to the city’s demographics as proof that the company anticipates success for its Main Street location.

“The feel of Main Street is very similar to Pendleton itself. It just feels like Pendleton,” he said, adding that the company’s fabrics are still woven in Washington and Oregon. “This is us – this looks like us.”

Guiteras feels fortunate to open the store alongside 16-year Pendleton employee Fatima Freitas, noting specifically her popularity among longtime customers.

“She has an incredible following,” he said of Freitas. “Some people will only shop with Fatima.”

Guiteras added that he’s wasted no time trying to immerse the store into the local scene. Pendleton Woolen Mills participated in the recent First Friday and Holiday Stroll events and plans to stay open late for the Festival of Lights Parade.

Guiteras is pleased that the local search for a new Pendleton location is finally over.

“We were looking for the right location for some time,” he said, “and I think we’ve found it.”

For more information, visit pendleton-usa.com.


Pendleton opens in Los Altos - Photos by Ellie Van Houtte/Town Crier

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