Business & Real Estate

'WE' stands united

Alicia Castro/Town Crier
Organizers of WE Los Altos invite women entrepreneurs like Alkalign barre studio owner Erin Paruszewski, center, to participate in festivities throughout March.

WE Los Altos is now in business.

To commemorate Women’s History Month in March, a handful of local women formed a new group to honor female business owners in the community. Women Entrepreneurs of Los Altos – or simply WE Los Altos – will host events throughout the coming month.


New signs point to boost in commerce

Town Crier File Photo
Los Altos officials and business leaders hope new signage throughout the city will draw intrigued motorists to the seven commercial districts.

As housing, development and traffic increase in and around Los Altos, business advocates hope new wayfinding signs will draw more potential patrons to the city’s commercial districts.

“These signs are not so much for our residents. They’re for our visitors – people who are trying to find us, people who we’d like to find us,” said Chamber of Commerce Executive Director Julie Rose.


Nearing V-Day: Shops stock sweets, treats

Megan V. Winslow/Town Crier
Los Altos resident Ella Roosakos, 11, with her mother, Gail, puzzles over which Gourmet Works sweets to buy as a valentine for Ella’s friend.

The gift-buying rush isn’t exclusive to Christmas. It may jump over January and flirt into February, but retail goes full-throttle as Feb. 14 approaches.

With the frenzy already reaching downtown Los Altos, merchants are recommending that shoppers purchase those Valentine’s Day gifts now.


Businesses on Main Street make moves

Alicia Castro/Town Crier
Several stores on Main Street in downtown Los Altos are in the midst of changing hands.

In the coming months, Main Street will welcome several new businesses to fill empty storefronts.

Jennifer Quinn, the city’s economic development manager, said merchants and brokers have voiced concern with recent downtown vacancies and turnovers.


City's new business liaison looks to boost local economy

Megan V. Winslow/Town Crier
Jennifer Quinn, Los Altos’ new economic development manager, has spent the past seven months becoming acquainted with local business owners and developing programs to support their work.

Jennifer Quinn wants to know what drives Los Altos’ economy.

For the past seven months, the city’s new economic development manager has taken steps to learn the landscape.


Fitness aficionado transforms from inside out

Alicia Castro/Town Crier
Transform Fitness Studio owner and instructor Jen Donat, center, brings 15 years of exercise expertise to her new Megaformer and cycling gym on Moffett Boulevard in Mountain View.

Behind an innocuous facade at 257 Moffett Blvd., Transform Fitness Studio pulses – and shakes and sweats – with energy.

“Everybody is looking for something new, and this is one that’s going to stay,” said Jen Donat, proprietor of Yelp’s highest-rated fitness studio in Mountain View.


Longtime cafe to close at month's end

Alicia Castro/Town Crier
Main Street Cafe, known as a community gathering space in downtown Los Altos, is set to close at the end of January with the expiration of the lease agreement.

This month will be the final chapter for Main Street Cafe.

The lease agreement between landlords Paul and Liz Nyberg and tenant Jamie Tomaselli expires Jan. 31 and will not be renewed, according to the Nybergs.


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