Sat10252014

Business & Real Estate

Main Street's imagination station : Build It Again with Bricks promotes creativity via LEGOs


Ellie Van Houtte/Town Crier
Nicholas Moore, 5, of Los Altos surveys the army of LEGO soldiers on display at Build It Again with Bricks. The store opened its doors last week at 398 Main St.

A new Los Altos business owner is aiming to open up a world of possibilities for children in Los Altos – through LEGOs.

Nicknamed the “LEGO Lady,” Build It Again with Bricks owner Karla Oliveira recently relocated her business from its home on Santa Cruz Avenue in Menlo Park to the former site of Lite for Life at 398 Main St. Her shop – which offers new and used LEGOs for sale in addition to classes, parties and other LEGO-centric services – opened last week. Reached by the Town Crier, Oliveira said she plans to host an official grand opening sometime in February.

Oliveira originally launched the business in Menlo Park last August despite her original intention to set up shop in Los Altos. That opportunity arrived in late November, when the former Lite for Life space became available for lease.

“I just really wanted to open, so I did on Santa Cruz Avenue, but it’s been off-the-charts expensive,” said Oliveira, a Los Altos Hills resident who opened the store after 15 years of offering kid-friendly classes in all things LEGO throughout the Bay Area. “I really wanted a place where I could do a lot more with kids. … One of my biggest focuses is to get girls into LEGOs, too.”

Oliveira noted that her love for LEGOs began nearly 20 years ago, when she started buying various sets for her 3-year-old son because “it was the one thing that he was interested in.”

Soon after, the newfound hobby resulted in Oliveira’s “buying LEGOs like crazy” and turning what began as a hobby into a career by setting up demonstrations and teaching classes in LEGO building at schools and children’s birthday parties throughout the Peninsula.

Oliveira said her move to Los Altos means that she will be able to offer some new services for customers, such as group team-building classes for adults and summer day camps for kids. She added that she will offer drop-off play hours so that children can enjoy hands-on activities throughout the day.

No matter how old the patron, Oliveira said her goal is to make sure that children and adults alike have fun exploring their creative sides.

“It’s anything goes,” she said. “It’s the kids’ imaginations that determine what we do.”

For more information, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit facebook.com/builditagainwithbricks.

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