Thu10302014

Business & Real Estate

Banking on women


Photo by Monique Schoenfeld, Town Crier

Mid-Peninsula's CEO Susan Black makes impact on 'man's world'

Banking has changed in the 14 years that Los Altos resident Susan Black has worked in the field. It's not just about mergers and new technology. Black remembers when most women starting businesses used credit cards for financing because they couldn't get a loan.

Banking is generally still a man's world, said Black, who was named president and chief executive officer of Palo Alto-based Mid-Peninsula Bank in March. The appointment made her the first woman CEO to head a bank in the Silicon Valley. She was formerly an executive vice president at Mid-Peninsula. Black was also named to the bank's board of directors.

Black was one of six founding members of Mid-Peninsula in 1987. With three of her fellow founders, she left Crocker Bank following its 1986 merger with Wells Fargo. Their goal with Mid-Peninsula was "to continue to provide old-fashioned personal service without the dictates of a large bank," she said.

Mid-Peninsula's mission struck a chord with customers and investors. "We had $9 million in capital and $20 million in deposits on the day we opened, and were profitable in the first nine months," Black said.

Today, Mid-Peninsula Bank has more than $400 million in assets and offices in Palo Alto, Redwood City and San Mateo. In a 1996 merger of equals with Cupertino National Bancorp, it formed Greater Bay Bancorp, described by American Banker as "a darling of bank analysts."

"In 1994, we looked at our strategy," Black said. "We were at around $250 million in assets, a size when many banks are acquired. We wanted to be large and strong enough to survive as an independent. Our goal is to be the dominant independent force in the Bay Area."

Black describes Greater Bay's strategy as "super community banking." It allows independent banks to achieve economies of scale by centralizing their support services operations. Member banks retain their own identity. "Decision-making, especially as it relates to customers, is made in the individual banks," she said.

Greater Bay also includes Peninsula Bank of Commerce in Millbrae. It recently announced a merger agreement with Pacific Rim Bancorporation, holding company for Golden Gate Bank in San Francisco.

"Our system expands our legal lending limits," Black said, "so client won't outgrow the lending limits of an individual bank."

"We get constant inquiries from other banks" interested in joining their system, Black said.

Last week Greater Bay (NASDAQ: GBBK) announced net earnings of $6.6 million or 67 cents per share for the six month period ended June 30.

Excluding $1.3 million in costs related to the Pacific Rim merger, net earnings for the period would have been $7.9 million, an increase of 36.6 percent over the same period in 1997. It has total assets of $1.5 billion.

Black calls Mid-Peninsula and Greater Bay Bancorp "truly gender blind." But at banking conventions her husband is often the one taken for a bank president, she said.

Her advice to women: "If you take care of your clients and your employees, I think that advancement will come."

"Banking offers wonderful careers for young people today," Black said. "Careers are not just in high-tech. It's gratifying working with clients, helping them be successful."

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