Wed04162014

News

City chips in $7,000 for SFMOMA installation

City chips in $7,000 for SFMOMA installation


Town Crier File Photo
The Los Altos City Council earmarked $7,000 for the purchase of Chris Johanson’s artwork.

The city of Los Altos will contribute $7,000 toward the purchase of a $28,000 art installation featured in the San Francisco Museum...

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Schools

LASD students celebrate service learning

LASD students celebrate service learning


Courtesy of Sandra McGonagle
We Day, held March 26 at Oracle Arena in Oakland, exhorts students in the Los Altos School District to effect positive change.

More than 150 Los Altos School District student leaders joined 16,000 Bay Area students to ce...

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Community

Film career launches with Cannes screening

Film career launches with Cannes screening


Courtesy of Zachary Ready
Los Altos native Zachary Ready, front left, and co-director Andrew Cathey, right, celebrate their Campus MovieFest awards.

After learning the art of filmmaking as a child in the front yard of his family’s Los Altos home...

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Sports

Sports on the Side

Pathways Run/Walk slated May 10 in Hills

The 13th annual Pathways Run/Walk is scheduled 9 a.m. May 10 at Westwind Community Barn, 27210 Altamont Road, Los Altos Hills. The course wends through Byrne Preserve and onto the Los Altos Hills Pathways sys...

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Comment

Now is the time to expand parking: Editorial

Just a few short years ago, vacancies dotted downtown Los Altos. Property owners had a hard time attracting businesses because there was a shortage of customers. That is no longer true. Now, the cry is: Where are my customers going to park?

The city...

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Special Sections

Epicurean's Mary Clark Bartlett: Serving sustainability

Epicurean's Mary Clark Bartlett: Serving sustainability


Courtesy of Michael McTighe
Mary Clark Bartlett is founder and CEO of Los Altos-based Epicurean Group.

Labels such as “healthy,” “organic” and “green” are rarely used to describe the meals served in most corporate cafes in Silicon Valley. But on...

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Business

Local realtor honored for volunteer efforts

Local realtor honored for volunteer efforts


Ellie Van Houtte/Town Crier
Coldwell Banker recently recognized realtor Kim Copher, right, for her philanthropic efforts. Copher and colleague Alan Russell, left, volunteer at Reach Potential Movement, where they collect books for its Bookshelf in ...

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Books

Local Author Spotlight

In an effort to support authors from Los Altos, Los Altos Hills and Mountain View, many self-published, Book Buzz periodically spotlights their books and offers information on where to purchase them. Local authors are encouraged to submit brief summa...

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People

Noteworthy

RotaCare honors local volunteer

RotaCare Bay Area honored Jim Cochran of the RotaCare Mountain View Free Medical Clinic with the Outstanding Clinic Volunteer Award April 10 for his commitment to RotaCare’s mission of providing free medical care to t...

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Travel

Sausalito: Explore the historical city with world-class views

Sausalito: Explore the historical city with world-class views


Eren Göknar/ Special to the Town Crier
Sausalito offers panoramic views of the San Francisco Bay. A number of companies schedule boat tours that sail past Angel Island and Alcatraz.

On a clear day, Sausalito offers spectacular views of the San Franc...

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Stepping Out

Western Ballet performs this weekend  at Smithwick Theatre in Los Altos Hills

Western Ballet performs this weekend at Smithwick Theatre in Los Altos Hills


Courtesy of Alexi Zubiria
Western Ballet’s “La Fille Mal Gardée” features Alison Share and Maykel Solas. The production runs Friday and Saturday at Foothill College

Western Ballet is slated to perform “La Fille Mal GardéeR...

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Spiritual Life

Magazine

A yoga class a day keeps the stress away

A yoga class a day keeps the stress away


Van Houtte/Town Crier Yoga of Los Altos hosts a variety of classes, including Strong Flow Vinyasa, above, taught by Doron Hanoch. Yin Yoga instructor Janya Wongsopa guides a student in the practice, below.

It’s nearly 9 a.m. on a Monday mornin...

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Entrepreneur melds Silicon Valley, Hollywood and faith

We will soon see what happens when the Silicon Valley startup culture and biblical principles are brought together in the entertainment industry. Ben Chelf, Silicon Valley technologist and entrepreneur, recently co-founded The Story Locker, a company designed to produce high-quality films with entertaining stories.

Personal and faith background

Chelf was born in Terre Haute, Ind. Raised in a Christian home, he read the Bible as a youth but said he “simply adopted the faith of my parents.” In his late teens, his faith waned.

“It didn’t seem relevant at the time,” Chelf said.

But at the age of 20, he re-engaged with church and his faith was reinvigorated. He says he even considered attending seminary but instead chose to pursue a career in computer science.

First startup

Chelf came to the Bay Area to attend Stanford University in 1996, where he earned bachelor’s and master’s degrees in computer science. While studying to earn his doctorate, he and some colleagues invented a fundamentally different way to test complex software to speed up the software development process and to create higher-quality software. They left Stanford to start Coverity to commercialize their research. It caught on.

Coverity grew from two to 150 employees during Chelf’s tenure at the company from 2003 to 2009. During that period, Chelf worked first as the company’s chief operating officer, then as chief technology officer.

In the process of working at his first company, Chelf learned an important lesson about himself. He had always believed that his value and strengths were in software development and engineering. But as he also had responsibilities in sales, marketing and leading teams, he came to realize that he possessed skills in business leadership.

“I found that I enjoy and am good at casting vision, inspiring action, building teams and executing a plan to accomplish more than anyone thought possible,” he said.

The Story Locker

Chelf said his new vision is “to bring a Silicon Valley approach to the Hollywood storytelling business.”

As a youth, Chelf loved reading science fiction. He believes that science fiction is “one of our best platforms for philosophical discourse and can have a major impact on culture.” One book he read particularly stands out – “The Rise of Endymion” (Bantam, 1997) by Dan Simmons.

“I soaked in every last minute with these characters, practically feeling like I was living with them as their story came to a close,” Chelf said. “Already having inclinations toward the power in the art of storytelling, this experience made me truly realize the influence that stories can have over our emotions and thoughts. In hindsight, it was one of the experiences that led me to start my current venture, The Story Locker.”

Chelf said he believes that Silicon Valley and Hollywood are on a crash course and he wants to be in the middle of it. He recognizes that streaming technology is changing the way people consume entertainment, which has significant ramifications for the business models that have sustained the entertainment industry for decades. He intends The Story Locker to be at the forefront of content development as the industry changes.

The concept behind The Story Locker is unique. Chelf is working to bring talented writers and artists together in an incubator setting to collectively create high-quality stories. He noted that the highest-quality films all start with a great story and generally attract substantially larger audiences and make more money. Chelf plans to have The Story Locker change the existing paradigm through its story development process, drawing from principles of the top visual storytellers from the past century.

Building on biblical principles

Chelf and his business partner, Ben Patterson, a fellow committed follower of Christ, are building The Story Locker on biblical principles.

“As Christians, we’re supposed to treat people well,” Chelf said. “We are supposed to love everybody. We are supposed to invest in people. And we are supposed to make the lives of people better. We try to do that at The Story Locker.”

In contrast to the traditional model for story development in Hollywood, The Story Locker has full-time creative employees and gives them an equity interest in the content created as well as in the company itself. This practice seems obvious in Silicon Valley but is atypical in the entertainment industry. Chelf believes that is not only the right thing to do, but also good business practice.

The Story Locker creates stories that Chelf describes as “approachable by most families” but not faith-based. Currently, the company’s stories would have ratings from G to PG-13.

The Story Locker has been operating since January 2012, and Chelf plans to launch the company in the press in 2014.

Skip Vaccarello is a longtime Los Altos resident. For more information, visit findinggodinsiliconvalley.com. Vaccarello plans to publish interviews from the site in an upcoming book.

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