Tue01272015

Schools

MVLA revisits prospect of ninth-grade PE exemptions

MVLA revisits prospect of ninth-grade PE exemptions


Ellie Van Houtte/Town Crier
The Mountain View Los Altos Union High School District Board of Trustees is scheduled to vote on a proposal to exempt ninth-grade student-athletes from taking PE. Students take part in a physical education class at Mount...

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Community

Midnight Express offers late-night rides from SF

Midnight Express offers late-night rides from SF


From Midnight Express Instagram
A group of millennial-aged Santas celebrating a night on the town prepare for a safe ride from San Francisco to their South Bay homes, courtesy of Cory Althoff’s new Midnight Express shuttle.

It’s no understatemen...

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Comment

More open than ever: Editorial

One of the Los Altos City Council’s objectives for 2015 is implementing an open-government policy. The title of the policy may be somewhat misleading, because it’s not as if the city has had a closed-government policy. But the new proposal goes beyon...

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Business

Cassidy Turley, DTZ plan to combine

Cassidy Turley, DTZ plan to combine


Ellie Van Houtte/Town Crier
Cassidy Turley, which has offices at 339 S. San Antonio Road, is combining with DTZ following its recent acquisition.

Commercial real estate services companies DTZ and Cassidy Turley have joined forces to operate as a sin...

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Books

Gawande's

Gawande's "Being Mortal" proves an important book on aging


Books about death and dying are usually not on my list of “must reads.”

I couldn’t resist, however, the best-selling “Being Mortal: Medicine and What Matters in the End” (Metropolitan Books, 2014) by Atul Gawande.

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People

JUDY HOFFMANN

JUDY HOFFMANN

Judy Hoffmann passed away unexpectedly October 17, 2014 in New York City. It was only fitting Judy would be traveling and enjoying special adventures in so many different places until the very end.

Judy has lived since 1969 in Los Altos with her h...

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Travel

Cuban photographer slated to appear at Foothill

Cuban photographer slated to appear at Foothill


Courtesy of Raúl Cañibano
Cuban photographer Raúl Cañibano is set to appear at Foothill College tonight. His work – including the image “Series: Guajira’s Land, Viñales, 2007,” right – is on display at the KCI Gallery t...

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Stepping Out

TheatreWorks launches '2 Pianos' in Mtn. View

TheatreWorks launches '2 Pianos' in Mtn. View


Suellen Fitzsimmons/Special to the Town Crier
Christopher Tocco stars in TheatreWorks’ “2 Pianos 4 Hands,” which opened last week.

TheatreWorks’ production of “2 Pianos 4 Hands” is scheduled to run through Feb. 15 at the Mountain View Center fo...

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Spiritual Life

Start something great by ringing in the new year with prayer

There is a tradition, which I’m told originates in the Midwest, that calls for people to pray in the new year. A few years ago, I was invited to a friend’s house and a number of people stayed up until midnight (approximately two hours pa...

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Magazine

Christmas At Our House home tour celebrates 26 years

Christmas At Our House home tour celebrates 26 years


Courtesy of Christopher Stark
Homes on the St. Francis High School Women’s Club’s Christmas at Our House Holiday Home Tour showcase a variety of architectural styles.

The days grow short on sunshine but long on nostalgia as the holidays approach...

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Entrepreneur melds Silicon Valley, Hollywood and faith

We will soon see what happens when the Silicon Valley startup culture and biblical principles are brought together in the entertainment industry. Ben Chelf, Silicon Valley technologist and entrepreneur, recently co-founded The Story Locker, a company designed to produce high-quality films with entertaining stories.

Personal and faith background

Chelf was born in Terre Haute, Ind. Raised in a Christian home, he read the Bible as a youth but said he “simply adopted the faith of my parents.” In his late teens, his faith waned.

“It didn’t seem relevant at the time,” Chelf said.

But at the age of 20, he re-engaged with church and his faith was reinvigorated. He says he even considered attending seminary but instead chose to pursue a career in computer science.

First startup

Chelf came to the Bay Area to attend Stanford University in 1996, where he earned bachelor’s and master’s degrees in computer science. While studying to earn his doctorate, he and some colleagues invented a fundamentally different way to test complex software to speed up the software development process and to create higher-quality software. They left Stanford to start Coverity to commercialize their research. It caught on.

Coverity grew from two to 150 employees during Chelf’s tenure at the company from 2003 to 2009. During that period, Chelf worked first as the company’s chief operating officer, then as chief technology officer.

In the process of working at his first company, Chelf learned an important lesson about himself. He had always believed that his value and strengths were in software development and engineering. But as he also had responsibilities in sales, marketing and leading teams, he came to realize that he possessed skills in business leadership.

“I found that I enjoy and am good at casting vision, inspiring action, building teams and executing a plan to accomplish more than anyone thought possible,” he said.

The Story Locker

Chelf said his new vision is “to bring a Silicon Valley approach to the Hollywood storytelling business.”

As a youth, Chelf loved reading science fiction. He believes that science fiction is “one of our best platforms for philosophical discourse and can have a major impact on culture.” One book he read particularly stands out – “The Rise of Endymion” (Bantam, 1997) by Dan Simmons.

“I soaked in every last minute with these characters, practically feeling like I was living with them as their story came to a close,” Chelf said. “Already having inclinations toward the power in the art of storytelling, this experience made me truly realize the influence that stories can have over our emotions and thoughts. In hindsight, it was one of the experiences that led me to start my current venture, The Story Locker.”

Chelf said he believes that Silicon Valley and Hollywood are on a crash course and he wants to be in the middle of it. He recognizes that streaming technology is changing the way people consume entertainment, which has significant ramifications for the business models that have sustained the entertainment industry for decades. He intends The Story Locker to be at the forefront of content development as the industry changes.

The concept behind The Story Locker is unique. Chelf is working to bring talented writers and artists together in an incubator setting to collectively create high-quality stories. He noted that the highest-quality films all start with a great story and generally attract substantially larger audiences and make more money. Chelf plans to have The Story Locker change the existing paradigm through its story development process, drawing from principles of the top visual storytellers from the past century.

Building on biblical principles

Chelf and his business partner, Ben Patterson, a fellow committed follower of Christ, are building The Story Locker on biblical principles.

“As Christians, we’re supposed to treat people well,” Chelf said. “We are supposed to love everybody. We are supposed to invest in people. And we are supposed to make the lives of people better. We try to do that at The Story Locker.”

In contrast to the traditional model for story development in Hollywood, The Story Locker has full-time creative employees and gives them an equity interest in the content created as well as in the company itself. This practice seems obvious in Silicon Valley but is atypical in the entertainment industry. Chelf believes that is not only the right thing to do, but also good business practice.

The Story Locker creates stories that Chelf describes as “approachable by most families” but not faith-based. Currently, the company’s stories would have ratings from G to PG-13.

The Story Locker has been operating since January 2012, and Chelf plans to launch the company in the press in 2014.

Skip Vaccarello is a longtime Los Altos resident. For more information, visit findinggodinsiliconvalley.com. Vaccarello plans to publish interviews from the site in an upcoming book.

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