Mon05042015

News

Water district reps address LAH concerns over project taxation

Water district reps address LAH concerns over project taxation

 Gary Kremen

Los Altos Hills residents, city councilmembers and even the Santa Clara Valley Water District Board chairman have protested taxes for water the district doesn't deliver.

"We're getting taxed for something we're not receiving, ...

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Schools

Homestead students use projects  to solve environmental problems

Homestead students use projects to solve environmental problems


Alisha Parikh/Special to the Town Crier
Homestead High School junior Maya Dhar, a Los Altos resident, left, and classmate Carolyn MacDonald support the school’s AP Environmental Science classes at the Arbor Day Festival April 23.

As summer appro...

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Community

Slideshow: Los Altos Live!

More than 20 acts performed to a soldout crowd Saturday at Los Altos High School's Eagle Theater for the seventh annual "Los Altos Live!" talent show. The show featured an eclectic range of acts, including rock bands, singers, dancers and the Broad...

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Sports

St. Francis swimmers shine

St. Francis swimmers shine


Megan V. Winslow/Town Crier
St. Francis High’s Benjamin Ho competes against Sacred Heart Cathedral Thursday. The junior swam on all three victorious relays at the home meet, which the Lancers won easily.

Flexing its power in the pool, host St....

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Comment

Halsey House deserves preservation: Other Voices

Halsey House deserves preservation: Other Voices


Many contributing supporters to the Friends of Historic Redwood Grove believe that the Halsey House, designated a historic landmark by the Los Altos City Council in 1981, deserves to be saved and renovated for adapted use by the community.

Set in ...

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Special Sections

Sneaky shots: A photographers guide to capturing the proposal

Sneaky shots: A photographers guide to capturing the proposal


Elliott Burr/Special to the Town Crier
A stealthy photographer scouts locations ahead of time to find not just a place to perch, but also the ideal position for the subjects.

It’s showtime.

You’re about to ask the person in front of you to spen...

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Business

Pharmaca celebrates grand opening over weekend

Pharmaca celebrates grand opening over weekend


Megan V. Winslow/Town Crier
Pharmaca is coming to 400 Main St. with a grand-opening celebration scheduled Saturday and Sunday.

If natural health and beauty products are your cup of tea, expect to find them – and hot tea – this weekend at the gran...

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Books

People

JANE BUTTERFIELD PRINGLE LYND

JANE BUTTERFIELD PRINGLE LYND

October 30, 1924 - April 8, 2015

Jane Butterfield Pringle Lynd, daughter to Liebert and Elise Butterfield of San Francisco, passed away quietly at her home in Palo Alto surrounded by her family, following a short illness. Jane was a proud third ge...

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Travel

Cuba libre: Local residents join mad rush of travelers

Cuba libre: Local residents join mad rush of travelers


Natalie Elefant/Special to the Town Crier
Los Altos resident Natalie Elefant noted the vibrant street performances as a traveler in Cuba.

The U.S. restored diplomatic relations with Cuba late last year, enabling Americans to import $100 worth of cig...

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Stepping Out

'Birds' landing in Mtn. View

'Birds' landing in Mtn. View


Ray Renati/Special to the Town Crier
The Pear Avenue Theatre production of Paul Braverman’s “Birds of a Feather” stars Troy Johnson as mafia boss Sean Kineen, left, and Diane Tasca as private eye Frankie Payne.

Pear Avenue Theatre’s world premi...

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Spiritual Life

Magazine

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon


tanya kucak/Special to the Town Crier
Shrub manzanitas are known for their sinuous mahogany trunks and branches. If the foliage hides the bark, prune selectively to open the center so that the bark is visible year-round. This Montara manzanita is ...

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Inside Mountain View

Up to the challenge: Local leaders unite to help at-risk youth

Up to the challenge: Local leaders unite to help at-risk youth


Courtesy of Challenge Team
Jeanette Freiberg, bottom of pile, has fun with family members. The Challenge Team named Freiberg, a student at Mountain View High School, its 2015 Youth Champion.

There’s an ongoing joke among members of the Challenge...

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Entrepreneur melds Silicon Valley, Hollywood and faith

We will soon see what happens when the Silicon Valley startup culture and biblical principles are brought together in the entertainment industry. Ben Chelf, Silicon Valley technologist and entrepreneur, recently co-founded The Story Locker, a company designed to produce high-quality films with entertaining stories.

Personal and faith background

Chelf was born in Terre Haute, Ind. Raised in a Christian home, he read the Bible as a youth but said he “simply adopted the faith of my parents.” In his late teens, his faith waned.

“It didn’t seem relevant at the time,” Chelf said.

But at the age of 20, he re-engaged with church and his faith was reinvigorated. He says he even considered attending seminary but instead chose to pursue a career in computer science.

First startup

Chelf came to the Bay Area to attend Stanford University in 1996, where he earned bachelor’s and master’s degrees in computer science. While studying to earn his doctorate, he and some colleagues invented a fundamentally different way to test complex software to speed up the software development process and to create higher-quality software. They left Stanford to start Coverity to commercialize their research. It caught on.

Coverity grew from two to 150 employees during Chelf’s tenure at the company from 2003 to 2009. During that period, Chelf worked first as the company’s chief operating officer, then as chief technology officer.

In the process of working at his first company, Chelf learned an important lesson about himself. He had always believed that his value and strengths were in software development and engineering. But as he also had responsibilities in sales, marketing and leading teams, he came to realize that he possessed skills in business leadership.

“I found that I enjoy and am good at casting vision, inspiring action, building teams and executing a plan to accomplish more than anyone thought possible,” he said.

The Story Locker

Chelf said his new vision is “to bring a Silicon Valley approach to the Hollywood storytelling business.”

As a youth, Chelf loved reading science fiction. He believes that science fiction is “one of our best platforms for philosophical discourse and can have a major impact on culture.” One book he read particularly stands out – “The Rise of Endymion” (Bantam, 1997) by Dan Simmons.

“I soaked in every last minute with these characters, practically feeling like I was living with them as their story came to a close,” Chelf said. “Already having inclinations toward the power in the art of storytelling, this experience made me truly realize the influence that stories can have over our emotions and thoughts. In hindsight, it was one of the experiences that led me to start my current venture, The Story Locker.”

Chelf said he believes that Silicon Valley and Hollywood are on a crash course and he wants to be in the middle of it. He recognizes that streaming technology is changing the way people consume entertainment, which has significant ramifications for the business models that have sustained the entertainment industry for decades. He intends The Story Locker to be at the forefront of content development as the industry changes.

The concept behind The Story Locker is unique. Chelf is working to bring talented writers and artists together in an incubator setting to collectively create high-quality stories. He noted that the highest-quality films all start with a great story and generally attract substantially larger audiences and make more money. Chelf plans to have The Story Locker change the existing paradigm through its story development process, drawing from principles of the top visual storytellers from the past century.

Building on biblical principles

Chelf and his business partner, Ben Patterson, a fellow committed follower of Christ, are building The Story Locker on biblical principles.

“As Christians, we’re supposed to treat people well,” Chelf said. “We are supposed to love everybody. We are supposed to invest in people. And we are supposed to make the lives of people better. We try to do that at The Story Locker.”

In contrast to the traditional model for story development in Hollywood, The Story Locker has full-time creative employees and gives them an equity interest in the content created as well as in the company itself. This practice seems obvious in Silicon Valley but is atypical in the entertainment industry. Chelf believes that is not only the right thing to do, but also good business practice.

The Story Locker creates stories that Chelf describes as “approachable by most families” but not faith-based. Currently, the company’s stories would have ratings from G to PG-13.

The Story Locker has been operating since January 2012, and Chelf plans to launch the company in the press in 2014.

Skip Vaccarello is a longtime Los Altos resident. For more information, visit findinggodinsiliconvalley.com. Vaccarello plans to publish interviews from the site in an upcoming book.

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