Tue07222014

News

Q&A with Anne Wojcicki: 23andMe founder, local resident discusses Los Altos investments

Q&A with Anne Wojcicki: 23andMe founder, local resident discusses Los Altos investments


Anne Wojcicki

For the past several years, Anne Wojcicki (Wo-JIT-skee) has been quietly involved in efforts to spruce up downtown Los Altos. She and her husband, Google Inc. co-founder Sergey Brin, helped form Passerelle Investment Co., which own...

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Schools

Foothill fall registration opens Monday

Local residents interested in earning a specialized career certificate, associate degree or updated job skills can enroll beginning Monday when Foothill College opens fall registration.

In addition to its continuing-education courses, the college pr...

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Community

Horse show this Sunday in Los Altos Hills

The Los Altos Hills Horseman’s Association will be hosting a summer schooling show this coming 8 a.m. to 3 p.m. Sunday (July 27) at the Los Altos Hills Town Arena on Purissima Road.  Equestrians and spectators are welcome. Activities include jum...

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Sports

Stewart accepts job as baseball coach at Los Altos High

Stewart accepts job as baseball coach at Los Altos High


Los Altos High administrators offered Gabe Stewart the job of head baseball coach at Los Altos High even before he could apply for it.

“They approached me – they wanted an on-campus coach,” said Stewart, an AP History teacher at ...

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Comment

A good start – now follow through: Editorial

The recent announcement of a five-year agreement between the Los Altos School District and Bullis Charter School is welcome relief for the entire community. After years of dispute and litigation, the pact is nothing short of a minor miracle.

Among t...

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Business

In the business of fostering business

In the business of fostering business


took over as Los Altos’ new economic development coordinator in May after spending the past two years working as city assistant planner. Ellie Van Houtte/ Town Crier

Sierra Davis is wearing a slightly different hat these days as a Los Altos cit...

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Books

"Frozen in Time" chronicles harrowing WWII rescue attempts


Many readers can’t resist a true-life adventure story, especially those that shine a spotlight on people who exhibit supreme courage in the face of adversity and end up surviving – or not – against the odds.

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People

GORDON E. BRANDT

GORDON E. BRANDT

In May of 2014, Gordon E. Brandt passed away after a one and one half year battle with Lymphoma. He died peacefully at home, surrounded by his family.

Gordon was born in Los Angeles, CA on July 13, 1930. He graduated from Fremont High School in 19...

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Travel

British Columbia: Richmond, Steveston, Victoria hold surprises

British Columbia: Richmond, Steveston, Victoria hold surprises


Courtesy of Tourism Richmond
Shops, restaurants and museums dot the boardwalk in British Columbia’s Steveston, a great site for strolling.

Picturesque British Columbia has long been on our bucket list, and we recently fulfilled that dream.

We...

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Stepping Out

LA Youth Theatre, LA Stage Company join forces for 'Oz'

LA Youth Theatre, LA Stage Company join forces for 'Oz'


Joyce Goldschmid/Special to the Town Crier
The cast of “The Wizard of Oz” includes, clockwise from top left, Dana Levy (as Tinman), Rebecca Krieger (Cowardly Lion), Sarah Traina (Scarecrow) and Osher Fein (Dorothy).

Los Altos Youth Theatre and L...

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Spiritual Life

Stanford students study religion through campus artifacts

The inscriptions inside Memorial Church, the death mask of Jane Stanford and the nod to the Egyptian ankh symbol formed by Palm Drive and the Stanford Oval all have one thing in common: Each was a topic of discussion for the students enrolled in a un...

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Magazine

Festival features fun for everyone

Festival features fun for everyone


TOWN CRIER FILE PHOTO
The Los Altos Arts & Wine Festival boasts more than 375 craft and arts booths.

This weekend’s 35th annual Los Altos Arts & Wine Festival promises to be jam-packed with fun activities for just about everyone. The eve...

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New tech product aims to help seniors live independently


Courtesy of Lively
To ease isolation and encourage participation in social media, Lively created a wireless product for seniors and their caregivers.

Social media is a constant in the lives of the current generation of young adults, who have grown up with Facebook, Twitter, Snapchat, Instagram and dozens of other products that allow them to share as much about their lives as they want. For the generation 75 years and older, the concept of sharing information about yourself was reserved only for best friends or confidants.

As we reach our later years, a major challenge is being physically and emotionally disconnected from friends and family. Older adults give up driving not because they want to, but because it often becomes unsafe. Social isolation becomes a real problem. For seniors, the concept of social media is often so foreign and the technology so confusing that they have not participated in the positive aspects of getting connected on the Internet.

An eye-catching product

A variety of products hitting the market are targeted to the elder generation. Having worked for many years in the technology sector and now in providing home-care services to older adults, I am often approached by entrepreneurs who want my input on their ideas and products. One such product caught my eye about a year ago. The founders really seemed to understand their target market but didn’t assume anything. They asked great questions. They conducted extensive market research.

Fast forward a year, and I met with folks from the San Francisco-based Lively (mylively.com) in my Los Altos offices to get a peek at their service. I was impressed with their thoughtfulness about their customers and many other aspects that go into providing a successful product to this market.

Lively isn’t exactly a social media service, but it does dip its toe into the sharing of information about oneself with others. It is a service that basically captures a few key data points about your activities of daily living and allows them to be shared with a loved one. The goal is to allow seniors to live independently at home.

The company supports this independence by affixing a small transmitter to a pill box, refrigerator door, chair or any other object in the home that is a proxy for healthful activity – eating regularly, taking medications on time, etc. It records the senior’s routine and transmits the data to a friend or loved one invested in monitoring the senior’s well-being. The beauty of Lively is that it protects your privacy, shares only a small bit of data and allows you passively to share the information without data entry, a smartphone or computer.

The company tested the service extensively and learned a great deal. The service works well, doesn’t require any kind of Internet connection and costs $19.95 per month. The medication-monitoring aspect of the service alone is well worth the investment. The product will be available from the Lively website beginning in late September, which marks the rollout to various retailers, home shopping networks and other outlets. It costs $149 and comes with two months of free service. There is no contract.

Lively is a small, inexpensive step in the right direction that uses today’s technology to help seniors remain at home as long as they prefer. It doesn’t try to do everything, but does these few things really well. I think the company will be successful if it continues to listen to its customers and takes evolutionary steps to provide a variety of services for an elder generation that can benefit from a little sharing of their lives with a limited set of friends or family.

Greg Hartwell is founder and CEO of Homecare California, a Los Altos-based in-home caregiving agency. He is a frequent guest speaker on elder-care issues. Email him at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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