Wed05272015

News

LASD opens registration for online strategy sessions

As the Los Altos School District plans how to spend its $150 million in Measure N bond funds, its initial goal is to broaden community input.

Following an April 22 meeting, the district is casting a wider net in the hopes of soliciting feedback from...

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Schools

Students discuss academic, social pressure in CHAC forum

Students discuss academic, social pressure in CHAC forum


Traci Newell/Town Crier
Community Health Awareness Council hosted a forum earlier this month where local students discussed the varied pressures they face.

Local students face enormous pressures in their lives, ranging from academic to social, but s...

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Community

Alan Alda discusses career, family and science at the Celebrity Forum

Alan Alda discusses career, family and science at the Celebrity Forum


Alda

Those who laughed along with Hawkeye Pierce on the long-running TV program “M*A*S*H*” would have enjoyed the recent Foothill College Celebrity Forum Speakers Series featuring actor Alan Alda.

Alda appeared May 13-15 at the Flint Center for...

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Sports

Eagles, Spartans advance

Eagles, Spartans advance


Town Crier file photo
Los Altos High’s Lizzy Beutter registered three hits in last week’s playoff win over Watsonville. She was also the winning pitcher.

Led by Lizzy Beutter, host Los Altos High whipped Watsonville 9-0 in the opening ro...

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Comment

Giving the thumb to what's done: Editorial

In the wake of recent Los Altos-area news events, we’re all thumbs.

Thumbs-down: To the Los Altos City Council’s decision to put the Walter Singer bust in storage. This is wrong on so many levels – even worse than the initial council decision to tra...

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Special Sections

Planting is possible despite drought

Planting is possible despite drought


Tanya Kucak/Special to the Town Crier
Wash the soilless mix off the root ball into the same container in which you have placed the clay soil from the planting hole. Remove at least an inch from the top and sides of the plant.

In this continuing dro...

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Business

Los Altos-based startup eyes digital makeup color-matching

Los Altos-based startup eyes digital makeup color-matching


Alicia Castro/Town Crier
Kokko Inc. Makeup Director Meli Pennington, standing, tests different shades of foundation on Los Altos resident Karen Melchior.

Meli Pennington knows cosmetics.

She has painted faces for the pages of Vogue and Glamour,...

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Books

Horan's 'Loving Frank' offers fictionalized account of famed architect's illicit affair

Horan's 'Loving Frank' offers fictionalized account of famed architect's illicit affair


In the 1920s, two married people fall in love, leave their spouses and children and set about living and traveling together. Affairs of this sort were considered shocking at the time. But the scandal was heightened given that the man was Frank Lloy...

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People

GUY WILSON SHOUP

Guy Wilson Shoup, 80, died on April 28, 2015, at his Palo Alto apartment, after a long period of ill health. Born on November 22, 1934, to Margaret Owen Shoup and to Jack Wilson Shoup (the second son of Paul Shoup, widely considered the founder of Lo...

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Travel

Flying south for the winter: Antarctica trips are not just for the birds

Flying south for the winter: Antarctica trips are not just for the birds


Photos Courtesy of Dave Hadden
Los Altos residents Dave and Joan Hadden watched the scenery from the large boat and a smaller Zodiac.

Standing on the beach with hundreds of thousands of penguins is “the experience of a lifetime,” according to Ga...

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Stepping Out

LA Stage Co. goes to 'town'

LA Stage Co. goes to 'town'


courtesy of Los Altos Stage Company
The Los Altos Stage Company production of “Urinetown: The Musical” opens this weekend.

The Los Altos Stage Company caps its 19th season with the musical comedy “Urinetown: The Musical,” scheduled to preview Th...

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Spiritual Life

Mercifully in His grip: Exploring our true position in Christ

I recently read a wonderful analogy about our true position in Christ. It was shockingly contrary to the messages impressed upon me in church, but deeply rooted in the Bible. The analogy is that of child and a parent. If you have ever taken a small ...

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Magazine

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon


tanya kucak/Special to the Town Crier
Shrub manzanitas are known for their sinuous mahogany trunks and branches. If the foliage hides the bark, prune selectively to open the center so that the bark is visible year-round. This Montara manzanita is ...

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Inside Mountain View

Wings of Freedom takes flight: Moffett Field ground zero for World War II experience

Wings of Freedom takes flight: Moffett Field ground zero for World War II experience


Megan V. Winslow/Town Crier
Passengers, above top, speak with B-25 pilot Syd Jones after their flight.

My assignment was to photograph and observe the B-25 Mitchell’s passengers, but as we bumped and dipped along the runway, I noticed my three c...

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Realtor panel discusses local challenges

A panel of members of the Silicon Valley Association of Realtors discussed their lead-generation strategies and the challenges they face in their business at a recent meeting in Mountain View.

The panel included Diyar Essaid from Coldwell Banker, Michael Galli from Alain Pinel Realtors, Beth Tomkins from Sereno Group and David Kim from Intero Real Estate Service.

According to panelists, due to the shortage of inventory, the housing market has become highly competitive for agents and homebuyers. With mortgage interest rates inching upward, many buyers see the window of opportunity for homeownership but face a short supply of homes for sale and competition from all-cash buyers and investors.

The panelists practice lead generation in many ways, from open houses to door knocking, direct mailing and print and Internet advertising.

They advised other agents to find a niche in which they are comfortable.

Galli said he spends a great deal on print advertising, which generates referrals indirectly. This type of marketing takes time, effort and money to administer, but it works for him, he added.

The greatest challenge for Tomkins is balancing business with family. Although many enter the real estate field because they want more flexibility time-wise, a highly competitive market can be a big challenge for agents with young children. Her advice to those with growing families is to make sure that they are organized and maintain a schedule.

Kim said the emotional drama of real estate could be a challenge for agents. He noted that due to the limited inventory, buyers get very stressed and frustrated when other buyers, particularly those presenting all-cash offers, win out every time they place a bid on a house.

A major challenge facing agents is managing buyer expectations, Essaid said. She noted that some buyers don’t take rejection well and will either bow out of the market or make the wrong move.

Essaid added that she first educates her clients about the market, preparing buyers by showing them homes for approximately six to eight weeks. They discuss the houses – what they like and don’t like, and review the disclosures. During this time, they will see which homes sell and for what price, learning more about the market and preparing for when they decide to jump in. It also increases the trust level between her and the clients, Essaid said.

“Trust is paramount,” she emphasized.

Galli said agents should be honest with their clients and “tell them like it is.” He also indicated that it’s important for agents to “get up to speed” with technology, because high-tech tools enable efficiency. The file-hosting system Dropbox, for example, facilitates business when synced to a smartphone or a computer.

Tomkins advised agents to get to know one another, because they will one day be sitting across from each other at the negotiating table.

“There is strength in knowing each other,” she said.

Galli summarized the panel’s definition of success as “having happy clients and a balanced life.” Kim added that it’s important to “be happy and do the best you can.”

The Silicon Valley Association of Realtors provided information for this article. For more information, email Rose Meily at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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