Fri11282014

News

VTA plans for  El Camino Real prompt skepticism

VTA plans for El Camino Real prompt skepticism


Ellie Van Houtte/Town Crier
A Valley Transit Authority proposal to convert general-use right lanes on El Camino Real to bus-only use received a chilly reception last week.

A Valley Transit Authority proposal that prioritizes public transit alo...

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Schools

MVHS students attempt Guinness World Record

MVHS students attempt Guinness World Record


Barry Tonge/Special to the Town Crier
Local residents participate in an attempt to break the Guinness World Record for making the most friendship braceletsNov. 9 at Mountain View High.

More than 300 Mountain View High School students gathered around...

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Community

Bigger, better days ahead for Foothill Veterans Resource Center

Bigger, better days ahead for Foothill Veterans Resource Center


Student veterans at Foothill College can seek support, access resources and socialize at the Veterans Resource Center.
Ellie Van Houtte/Town Crier

Carmela Xuereb sees bigger things in store for the Foothill College Veterans Resource Center. One...

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Comment

Serving those who served us: Editorial

“Thank you for your service” often comes across as lip service to our veterans. As always, actions speak louder than words.

The Rotary Club of Los Altos has taken plenty of action, contributing time and money to improve opportunities for veterans th...

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Business

Report: Los Altos homes priciest in U.S.

Report: Los Altos homes priciest in U.S.


ToWn Crier File Photo
The average cost of a four-bedroom, two-bathroom home in Los Altos is 30 times more than the price of a similar home in Cleveland, according to a Coldwell Banker report.

The average cost of one Silicon Valley home can purchase ...

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Books

Children's author signs books at Linden Tree

Children's author signs books at Linden Tree


Author Tiffany Papageorge is scheduled to sign copies of new her book 11 a.m. Dec. 6 at Linden Tree Books, 265 State St., Los Altos.

Papageorge’s “My Yellow Balloon” (Minoan Moon, 2014) is a Mom’s Choice “Gold” winner. In the book, the Los Gat...

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People

RICHARD CAMPBELL WAUGH

RICHARD CAMPBELL WAUGH

Richard Campbell Waugh of Los Altos Hills, Ca. died at home October 31, 2014 surrounded by his family and caregivers.

Dick was born 1917, in Fayetteville, Arkansas. He earned a BS in chemistry from University of Arkansas and a PhD in organic chemi...

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Travel

Weekday Wanderlust highlights the joys of armchair travel

Weekday Wanderlust highlights the joys of armchair travel


Dan Prothero/Special to the Town Crier
Travel writers at the October gathering of the Weekday Wanderlust group include, from left, James Nestor, Kimberley Lovato, Paul Rauber, Marcia DeSanctis and Lavinia Spalding.

Travel writing should either ̶...

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Stepping Out

Pacific Ballet's 'Nutcracker' opens Friday in downtown Mtn. View

The Pacific Ballet Academy is back with its 24th annual production of “The Nutcracker,” scheduled this weekend in downtown Mountain View.

The story follows young Clara as she falls into a dream where her beloved nutcracker becomes the daring prince ...

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Magazine

Christmas At Our House home tour celebrates 26 years

Christmas At Our House home tour celebrates 26 years


Courtesy of Christopher Stark
Homes on the St. Francis High School Women’s Club’s Christmas at Our House Holiday Home Tour showcase a variety of architectural styles.

The days grow short on sunshine but long on nostalgia as the holidays approach...

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Realtor panel discusses local challenges

A panel of members of the Silicon Valley Association of Realtors discussed their lead-generation strategies and the challenges they face in their business at a recent meeting in Mountain View.

The panel included Diyar Essaid from Coldwell Banker, Michael Galli from Alain Pinel Realtors, Beth Tomkins from Sereno Group and David Kim from Intero Real Estate Service.

According to panelists, due to the shortage of inventory, the housing market has become highly competitive for agents and homebuyers. With mortgage interest rates inching upward, many buyers see the window of opportunity for homeownership but face a short supply of homes for sale and competition from all-cash buyers and investors.

The panelists practice lead generation in many ways, from open houses to door knocking, direct mailing and print and Internet advertising.

They advised other agents to find a niche in which they are comfortable.

Galli said he spends a great deal on print advertising, which generates referrals indirectly. This type of marketing takes time, effort and money to administer, but it works for him, he added.

The greatest challenge for Tomkins is balancing business with family. Although many enter the real estate field because they want more flexibility time-wise, a highly competitive market can be a big challenge for agents with young children. Her advice to those with growing families is to make sure that they are organized and maintain a schedule.

Kim said the emotional drama of real estate could be a challenge for agents. He noted that due to the limited inventory, buyers get very stressed and frustrated when other buyers, particularly those presenting all-cash offers, win out every time they place a bid on a house.

A major challenge facing agents is managing buyer expectations, Essaid said. She noted that some buyers don’t take rejection well and will either bow out of the market or make the wrong move.

Essaid added that she first educates her clients about the market, preparing buyers by showing them homes for approximately six to eight weeks. They discuss the houses – what they like and don’t like, and review the disclosures. During this time, they will see which homes sell and for what price, learning more about the market and preparing for when they decide to jump in. It also increases the trust level between her and the clients, Essaid said.

“Trust is paramount,” she emphasized.

Galli said agents should be honest with their clients and “tell them like it is.” He also indicated that it’s important for agents to “get up to speed” with technology, because high-tech tools enable efficiency. The file-hosting system Dropbox, for example, facilitates business when synced to a smartphone or a computer.

Tomkins advised agents to get to know one another, because they will one day be sitting across from each other at the negotiating table.

“There is strength in knowing each other,” she said.

Galli summarized the panel’s definition of success as “having happy clients and a balanced life.” Kim added that it’s important to “be happy and do the best you can.”

The Silicon Valley Association of Realtors provided information for this article. For more information, email Rose Meily at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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