Sat08302014

News

A flood of candidates seek seats on high school board

Two incumbents and five newcomers are vying for seats on the Mountain View Los Altos Union High School District Board of Trustees – a significant increase in the number of candidates who have run over the past 10 years.

According to data from the Sa...

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Schools

One more candidate joins MVLA race

When longtime incumbent Judy Hannemann declined to run again, the deadline to file for the upcoming Mountain View Los Altos Union High School District Board of Trustees election was extended by a few days. Mountain View resident Sanjay Dave registere...

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Community

CSA salutes 'Hometown Heroes' at breakfast

CSA salutes 'Hometown Heroes' at breakfast


Mendoza

The Community Services Agency’s 2014 “Hometown Heroes” fundraising breakfast is scheduled 7:15 a.m. Sept. 19 at the Computer History Museum, 1401 N. Shoreline Blvd., Mountain View.

“Hometown Heroes” honors individuals and businesses for...

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Sports

No suit, no sweat

No suit, no sweat


Courtesy of the Gallagher Family
Joe Gallagher – a 12-year-old from Los Altos Hills – swims from near Alcatraz Island to the San Francisco shore. His uncle, Joe Locke, an accomplished open-water swimmer, accompanied him.

For his recent s...

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Comment

Back to school, back to thumbs: Editorial

The kids are back in class at our local schools and a new political campaign season is underway, so we have our thumbs out and ready to go.

Thumbs-up: To last week’s community workshop for rebuilding the Los Altos Community Center. The Aug. 19...

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Business

Sweet Shop celebrates five-year anniversary

Sweet Shop celebrates five-year anniversary


Ellie Van Houtte/Town Crier
The Sweet Shop at 994 Los Altos Ave. marks its fifth year in business Sept. 7. The shop is a popular after-school stop for families and students.

When Stacy Savides Sullivan opened the Sweet Shop at 994 Los Altos...

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Books

"Jack London" chronicles author's adventurous life


Much has been written about American author Jack London, primarily known for his early-20th-century Western adventure novels, including the classics “White Fang” and “The Call of the Wild.”

In Earle Labor’s biography of the literary icon, “Jac...

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People

JEFF JOHNSON

JEFF JOHNSON

Jan 10, 1967 - Aug 10, 2014

Jeff was born and raised in Los Altos. He was a graduate of Los Altos High School. He then went to Foothill College where he had an opportunity to spend 3-months in Europe through a study abroad program. That experience...

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Travel

Visiting Vancouver Western Canada's premier destination has much to offer

Visiting Vancouver Western Canada's premier destination has much to offer


Photos courtesy of TOURISM VANCOUVER
Outdoor adventures abound in and around Vancouver, including a boat excursion into Horseshoe Bay and a jaunt on the Cliffwalk at Capilano Suspension Bridge Park, among the most popular attractions in British Col...

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Stepping Out

'Water' rises in Mtn. View

'Water' rises in Mtn. View


Kevin Berne/Special to the Town Crier
Elliot (Miles Gaston Villanueva) struggles to understand Odessa’s (Zilah Mendoza) online activity in TheatreWorks’ regional premiere of the award-winning drama “Water by the Spoonful.”

TheatreWorks’ regiona...

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Spiritual Life

Spiritual Briefs

Meditation group meets at Foothills Congregational

A Weekly Meditation Practice group meets 7-8:15 a.m. Tuesdays at Foothills Congregational Church, 461 Orange Ave., Los Altos.

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Magazine

Los Altos Hills home showcases resort-inspired living

Los Altos Hills home showcases resort-inspired living


Courtesy of Spectrum Interior Design
In place of a more traditional fireplace, this modern living room features a linear-flame firebox that emits heat while offering a sculpturelike design element.

After traveling the world and visiting a host o...

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Realtor panel discusses local challenges

A panel of members of the Silicon Valley Association of Realtors discussed their lead-generation strategies and the challenges they face in their business at a recent meeting in Mountain View.

The panel included Diyar Essaid from Coldwell Banker, Michael Galli from Alain Pinel Realtors, Beth Tomkins from Sereno Group and David Kim from Intero Real Estate Service.

According to panelists, due to the shortage of inventory, the housing market has become highly competitive for agents and homebuyers. With mortgage interest rates inching upward, many buyers see the window of opportunity for homeownership but face a short supply of homes for sale and competition from all-cash buyers and investors.

The panelists practice lead generation in many ways, from open houses to door knocking, direct mailing and print and Internet advertising.

They advised other agents to find a niche in which they are comfortable.

Galli said he spends a great deal on print advertising, which generates referrals indirectly. This type of marketing takes time, effort and money to administer, but it works for him, he added.

The greatest challenge for Tomkins is balancing business with family. Although many enter the real estate field because they want more flexibility time-wise, a highly competitive market can be a big challenge for agents with young children. Her advice to those with growing families is to make sure that they are organized and maintain a schedule.

Kim said the emotional drama of real estate could be a challenge for agents. He noted that due to the limited inventory, buyers get very stressed and frustrated when other buyers, particularly those presenting all-cash offers, win out every time they place a bid on a house.

A major challenge facing agents is managing buyer expectations, Essaid said. She noted that some buyers don’t take rejection well and will either bow out of the market or make the wrong move.

Essaid added that she first educates her clients about the market, preparing buyers by showing them homes for approximately six to eight weeks. They discuss the houses – what they like and don’t like, and review the disclosures. During this time, they will see which homes sell and for what price, learning more about the market and preparing for when they decide to jump in. It also increases the trust level between her and the clients, Essaid said.

“Trust is paramount,” she emphasized.

Galli said agents should be honest with their clients and “tell them like it is.” He also indicated that it’s important for agents to “get up to speed” with technology, because high-tech tools enable efficiency. The file-hosting system Dropbox, for example, facilitates business when synced to a smartphone or a computer.

Tomkins advised agents to get to know one another, because they will one day be sitting across from each other at the negotiating table.

“There is strength in knowing each other,” she said.

Galli summarized the panel’s definition of success as “having happy clients and a balanced life.” Kim added that it’s important to “be happy and do the best you can.”

The Silicon Valley Association of Realtors provided information for this article. For more information, email Rose Meily at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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