Sat02132016

News

SPLAT targets data, outreach as airplane noise continues

SPLAT targets data, outreach as airplane noise continues


Graphic courtesy of Don Gardner
Activists claim that a new SFO flight path leaves a “sound shadow” that impacts Los Altos and Los Altos Hills.

Sky Posse Los Altos Team – more simply known as SPLAT – seeks to squelch the noise...

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Schools

Los Altos High student-run charity plans '5 Gallon Gala'

Los Altos High student-run charity plans '5 Gallon Gala'


Courtesy of Lia Evard
Water by Youth members gave Egan students a chance to carry a 40-pound Jerry can, to see how difficult it is to obtain water in developing nations.

Water by Youth, a club at Los Altos High School, is making a splash by pla...

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Community

What would you do with a box of cookies? Local Girls Scouts help Tanzanian orphanage

What would you do with a box of cookies? Local Girls Scouts help Tanzanian orphanage


Courtesy of Alicia Madden
Sales of local Girl Scout cookies support service projects, such as funding an orphanage in the village of Mto wa Mbu in Tanzania.

Girl Scout cookies – whether you think of them as a treat, a tradition or a diet comp...

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Sports

Scoreless spells sink LA boys

Scoreless spells sink LA boys


Megan V. Winslow/Town Crier
Los Altos High point guard Nolan Brennan attempts a shot in Friday’s game versus Palo Alto. He scored eight points in the loss.

There have been several games this season in which the Los Altos High boys basketball t...

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Comment

New 'York' values

New 'York' values


Hughes

 

As we have witnessed California suffer through one of its worst droughts in history over the past few years, all of us, I’m sure, have been keenly aware of our surroundings and have done a small part in trying to conserve wa...

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Special Sections

Getting a charge  out of the Volt

Getting a charge out of the Volt


Courtesy of Chevrolet
The 2016 Chevrolet Volt can be driven up to 50 miles on the power stored in its batteries.

Just five years ago, we wondered in this column what the power supply would be for the car of the future. Gasoline, diesel, electric ba...

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Business

Nearing V-Day: Shops stock sweets, treats

Nearing V-Day: Shops stock sweets, treats


Megan V. Winslow/Town Crier
Los Altos resident Ella Roosakos, 11, with her mother, Gail, puzzles over which Gourmet Works sweets to buy as a valentine for Ella’s friend.

The gift-buying rush isn’t exclusive to Christmas. It may jump over...

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People

ALAN RODNEY MILLS

ALAN RODNEY MILLS

Alan Rodney Mills, PhD, 83, of Los Altos passed away peacefully on Saturday, January 30th, 2016. He was born in Rochdale, England in 1933 and came to California in 1962. He was a proud alumni of Manchester Grammar in England, University of Liverpoo...

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Stepping Out

PYT 'Gets Famous'

PYT 'Gets Famous'


Lyn Flaim Healy/Spotlight Moments Photography
Renee Vetter of Palo Alto, left, and Megan Foreman of Los Altos star in Peninsula Youth Theatre’s “Judy Moody Gets Famous.” Performances are scheduled Friday and Saturday.

Peninsula...

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Spiritual Life

A time to prepare: Fasting for Lent isn't limited to food

 

Today is Ash Wednesday, which in the Christian calendar marks the beginning of Lent – the 40 days of preparation for Resurrection Sunday, otherwise known as Easter.

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Inside Mountain View

New right-to-lease ordinance promises relief for renters

New right-to-lease ordinance promises relief for renters


Mountain View Tenants Coalition/Facebook
Residents gather in the fall to protest Mountain View’s rising rents. Rent relief is on the way in the form of a new ordinance.

A controversial Mountain View law requiring landlords to provide lease opt...

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Realtor panel discusses local challenges

A panel of members of the Silicon Valley Association of Realtors discussed their lead-generation strategies and the challenges they face in their business at a recent meeting in Mountain View.

The panel included Diyar Essaid from Coldwell Banker, Michael Galli from Alain Pinel Realtors, Beth Tomkins from Sereno Group and David Kim from Intero Real Estate Service.

According to panelists, due to the shortage of inventory, the housing market has become highly competitive for agents and homebuyers. With mortgage interest rates inching upward, many buyers see the window of opportunity for homeownership but face a short supply of homes for sale and competition from all-cash buyers and investors.

The panelists practice lead generation in many ways, from open houses to door knocking, direct mailing and print and Internet advertising.

They advised other agents to find a niche in which they are comfortable.

Galli said he spends a great deal on print advertising, which generates referrals indirectly. This type of marketing takes time, effort and money to administer, but it works for him, he added.

The greatest challenge for Tomkins is balancing business with family. Although many enter the real estate field because they want more flexibility time-wise, a highly competitive market can be a big challenge for agents with young children. Her advice to those with growing families is to make sure that they are organized and maintain a schedule.

Kim said the emotional drama of real estate could be a challenge for agents. He noted that due to the limited inventory, buyers get very stressed and frustrated when other buyers, particularly those presenting all-cash offers, win out every time they place a bid on a house.

A major challenge facing agents is managing buyer expectations, Essaid said. She noted that some buyers don’t take rejection well and will either bow out of the market or make the wrong move.

Essaid added that she first educates her clients about the market, preparing buyers by showing them homes for approximately six to eight weeks. They discuss the houses – what they like and don’t like, and review the disclosures. During this time, they will see which homes sell and for what price, learning more about the market and preparing for when they decide to jump in. It also increases the trust level between her and the clients, Essaid said.

“Trust is paramount,” she emphasized.

Galli said agents should be honest with their clients and “tell them like it is.” He also indicated that it’s important for agents to “get up to speed” with technology, because high-tech tools enable efficiency. The file-hosting system Dropbox, for example, facilitates business when synced to a smartphone or a computer.

Tomkins advised agents to get to know one another, because they will one day be sitting across from each other at the negotiating table.

“There is strength in knowing each other,” she said.

Galli summarized the panel’s definition of success as “having happy clients and a balanced life.” Kim added that it’s important to “be happy and do the best you can.”

The Silicon Valley Association of Realtors provided information for this article. For more information, email Rose Meily at This email address is being protected from spambots. You need JavaScript enabled to view it..

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