Fri07252014

News

Downtown green park pops up again in August

Downtown green park pops up again in August


Ellie Van Houtte/Town Crier
The Third Street Green debuts Aug. 3 on the 300 block of State Street in downtown Los Altos.

Another temporary park is poised to pop up in downtown Los Altos this summer.

According to Brooke Ray Smith, community devel...

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Schools

MVLA rolls out laptop integration this fall

MVLA rolls out laptop integration this fall


Town Crier File Photo
Starting in the fall, daily use of laptops in the classroom will be standard operating procedure for students at Los Altos and Mountain View high schools as the Mountain View Los Altos Union High School District launches a pil...

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Community

Generations blend behind the scenes at 'Wizard of Oz'

Generations blend behind the scenes at 'Wizard of Oz'


Altos Youth Theatre and Los Altos Stage Company rehearse a scene from “The Wizard of Oz.” ELIZA RIDGEWAY/ TOWN CRIER

A massive troupe of young people and grownups gathered in Los Altos this summer to stage the latest iteration of a childhood sta...

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Sports

Football in July

Football in July


Town Crier file photo
Mountain View High’s Anthony Avery is among the nine local players slated to play in tonight’s Silicon Valley Youth Classic.

Tonight’s 40th annual Silicon Valley Youth Classic – also known as the Charlie...

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Comment

Pools should be included: Editorial

Los Altos residents should be receiving calls this week from city representatives conducting a survey to determine priorities for a revamped Hillview Community Center.

Notice that we did not say “civic center” – chastened by a lack of public support...

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Special Sections

Looking for life without lows, local diabetic tests artificial pancreas

Looking for life without lows, local diabetic tests artificial pancreas


Photo by Ellie Van Houtte/Town Crier
Dr. Trang Ly, left, reviews blood sugar readings on a smartphone with Los Altos resident Tia Geri, right, and fellow participant Noa Simon during a closed-loop artificial pancreas study for Type 1 diabetics.
...

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Business

Palo Alto law firm coming to 400 Main

Palo Alto law firm coming to 400 Main


Ellie Van Houtte/ Town Crier
Longtime Palo Alto law firm Thoits, Love, Hershberger & McClean plans to open an office at 400 Main St. in Los Altos after construction is complete in November.

A longtime Palo Alto law firm plans to expand int...

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Books

"Frozen in Time" chronicles harrowing WWII rescue attempts


Many readers can’t resist a true-life adventure story, especially those that shine a spotlight on people who exhibit supreme courage in the face of adversity and end up surviving – or not – against the odds.

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People

RICHARD PATRICK BRENNAN

RICHARD PATRICK BRENNAN

Resident of Palo Alto

Richard Patrick Brennan, journalist, editor, author, adventurer, died at his Palo Alto home on July 4, 2014 at age 92. He led a full life, professionally and personally. He was born and raised in San Francisco, joined the Arm...

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Travel

Travel Tidbit: Ritz-Carlton, Lake Tahoe offers spa getaway

Travel Tidbit: Ritz-Carlton, Lake Tahoe offers spa getaway


Courtesy of Ritz-Carlton
The Ritz-Carlton in Lake Tahoe offers fall getaway packages that include spa treatments and yoga classes.

Fall in North Lake Tahoe boasts crisp mornings and opportunities to spend quality time in the mountains. Specially ...

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Stepping Out

PYT stages 'Shrek'

PYT stages 'Shrek'


Lyn Healy/Spotlight Moments Photography
Dana Cullinane plays Fiona in Peninsula Youth Theatre’s “Shrek The Musical.”

Peninsula Youth Theatre presents “Shrek The Musical” Saturday through Aug. 3 at the Mountain View Center for the Performing Arts...

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Spiritual Life

Foothills Congregational: 100 years and counting

Foothills Congregational: 100 years and counting


Courtesy of Carolyn Barnes
The newly built Los Altos church in 1914 featured a bell tower and an arched front window. Both continue as elements of the building as it stands today.

Foothills Congregational Church – the oldest church building in L...

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Magazine

Festival features fun for everyone

Festival features fun for everyone


TOWN CRIER FILE PHOTO
The Los Altos Arts & Wine Festival boasts more than 375 craft and arts booths.

This weekend’s 35th annual Los Altos Arts & Wine Festival promises to be jam-packed with fun activities for just about everyone. The eve...

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Realtor panel discusses local challenges

A panel of members of the Silicon Valley Association of Realtors discussed their lead-generation strategies and the challenges they face in their business at a recent meeting in Mountain View.

The panel included Diyar Essaid from Coldwell Banker, Michael Galli from Alain Pinel Realtors, Beth Tomkins from Sereno Group and David Kim from Intero Real Estate Service.

According to panelists, due to the shortage of inventory, the housing market has become highly competitive for agents and homebuyers. With mortgage interest rates inching upward, many buyers see the window of opportunity for homeownership but face a short supply of homes for sale and competition from all-cash buyers and investors.

The panelists practice lead generation in many ways, from open houses to door knocking, direct mailing and print and Internet advertising.

They advised other agents to find a niche in which they are comfortable.

Galli said he spends a great deal on print advertising, which generates referrals indirectly. This type of marketing takes time, effort and money to administer, but it works for him, he added.

The greatest challenge for Tomkins is balancing business with family. Although many enter the real estate field because they want more flexibility time-wise, a highly competitive market can be a big challenge for agents with young children. Her advice to those with growing families is to make sure that they are organized and maintain a schedule.

Kim said the emotional drama of real estate could be a challenge for agents. He noted that due to the limited inventory, buyers get very stressed and frustrated when other buyers, particularly those presenting all-cash offers, win out every time they place a bid on a house.

A major challenge facing agents is managing buyer expectations, Essaid said. She noted that some buyers don’t take rejection well and will either bow out of the market or make the wrong move.

Essaid added that she first educates her clients about the market, preparing buyers by showing them homes for approximately six to eight weeks. They discuss the houses – what they like and don’t like, and review the disclosures. During this time, they will see which homes sell and for what price, learning more about the market and preparing for when they decide to jump in. It also increases the trust level between her and the clients, Essaid said.

“Trust is paramount,” she emphasized.

Galli said agents should be honest with their clients and “tell them like it is.” He also indicated that it’s important for agents to “get up to speed” with technology, because high-tech tools enable efficiency. The file-hosting system Dropbox, for example, facilitates business when synced to a smartphone or a computer.

Tomkins advised agents to get to know one another, because they will one day be sitting across from each other at the negotiating table.

“There is strength in knowing each other,” she said.

Galli summarized the panel’s definition of success as “having happy clients and a balanced life.” Kim added that it’s important to “be happy and do the best you can.”

The Silicon Valley Association of Realtors provided information for this article. For more information, email Rose Meily at This email address is being protected from spambots. You need JavaScript enabled to view it. .

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