Tue02092016

News

Mountain View braces for Super Bowl crowds

Mountain View braces for Super Bowl crowds


Graphic Courtesy of City of Mountain View
The purple parking lots above indicate where paid parking for the Super Bowl is allowed in downtown Mountain View. Other lots are open but still carry three-hour time constraints.

Downtown Mountain View wil...

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Schools

Los Altos High student hopes to bring animal therapy to school

Los Altos High student hopes to bring animal therapy to school


Courtesy of Christine Lenz
Los Altos High junior Riley Fujioka, left, works with Animal Assisted Happiness program manager Simone Haroush-van Dam.

Research affirms that the therapeutic effects of animals help reduce stress in humans, and one Los Alt...

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Community

Sports

Panthers outpace Priory

Panthers outpace Priory


Shirley Pefley/Special to the Town Crier
Pinewood’s Matt Peery lays up the ball in Friday’s win over Woodside Priory. Peery paced the Panthers with 19 points.

While height helps, the Pinewood School boys are proof that basketball is not ...

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Comment

From the City Manager's Desk: Fulfilling our mission

 

For those of us who work for Los Altos, the mission is “to foster and maintain the city of Los Altos as a great place to live and to raise a family.” The city’s employees take this mission seriously and – individually ...

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Special Sections

'Machos': Middle Eastern nachos ideal for Super Bowl

'Machos': Middle Eastern nachos ideal for Super Bowl


Photos Courtesy of Blanche Shaheen
Blanche Shaheen, above with her brother Issa, shares her Middle Eastern take on nachos – ideal for a Super Bowl party. Shaheen’s “Machos,” right, feature feta, tahini sauce, Persian cucumbe...

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Business

Businesses on Main Street make moves

Businesses on Main Street make moves


Alicia Castro/Town Crier
Several stores on Main Street in downtown Los Altos are in the midst of changing hands.

In the coming months, Main Street will welcome several new businesses to fill empty storefronts.

Jennifer Quinn, the city’s econo...

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People

ROSEMARY FRASER

Rosemary Fraser, age 81, a long-time resident of the Los Altos/Palo Alto area, died peacefully Friday, the 22nd of January at her home. It was a sudden death; hypertension was the underlying cause.

Born in 1934 in Florence, Arizona, Rosemary enjoyed...

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Stepping Out

West Bay Opera tackles Tchaikovsky’s ‘Onegin’

West Bay Opera tackles Tchaikovsky’s ‘Onegin’


Otak Jump/Special to the Town Crier
Olga Chernisheva and Silas Elash perform in West Bay Opera’s “Eugene Onegin.”

The West Bay Opera production of “Eugene Onegin” is scheduled Feb. 19-28 at Lucie Stern Theatre, 1305 Mid...

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Spiritual Life

How to cultivate childlike faith in a grown-up world

And Jesus said: “Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven.”

– Matt. 18:3

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Inside Mountain View

New right-to-lease ordinance promises relief for renters

New right-to-lease ordinance promises relief for renters


Mountain View Tenants Coalition/Facebook
Residents gather in the fall to protest Mountain View’s rising rents. Rent relief is on the way in the form of a new ordinance.

A controversial Mountain View law requiring landlords to provide lease opt...

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Small-business owners ignoring retirement

I wrote an article earlier this year about how much we need to be saving for retirement. It turns out that small-business owners are among those most at risk. A recent AP report posted by MarketWatch shared the stories of a number of business owners who simply ignored their own futures and focused almost entirely on developing their businesses. Many viewed their companies as their nest eggs, planning to sell them to fund their retirement. Is this a wise strategy?

Kari Warburg Block didn’t even think about saving for retirement until she was unable to get a loan for her fourth business. The banker wanted to examine her personal finances, believing that people who handle their savings and investments well would also do a good job running companies and be good credit risks. Block had never taken money for her retirement out of the companies she had previously owned. As a result, the banker denied the loan. Block found herself not only without any retirement savings, but also with future prospects constrained.

She’s not alone. Of the small-business owners surveyed by American Express, 73 percent said they’re worried about their ability to save for the lifestyle they want to maintain in retirement. A study by the Small Business Administration found that only approximately one-third of owners had contributed to their individual retirement accounts in 2006, and only 18 percent had a 401(k).

How much can you lose?

I have personally known many Silicon Valley entrepreneurs over the years. What sets apart the successful ones from the unsuccessful ones is not, as one might surmise, having a great idea or being especially talented or even being in the right place at the right time. The key success factor is knowing how much they can afford to lose before making the decision to invest in a new business.

That may sound trivial, but it assuredly is not. I’ve found that entrepreneurs who were able to identify and stick to their limits were the ones who, more often than not, successfully rode out the downturns. Rather than raiding their retirement savings to prop up their businesses, they would liquidate the businesses, learn from the failures and start working on the next one, all the while supporting themselves using their savings. Their finances weren’t tied up in a single entity.

Small-business owners are naturally sanguine about the prospects for their businesses.

Michael Maher, co-owner of a clothing retailer in San Francisco, is using his own savings to start and build the company.

“We’re plowing all our money back into the company for the most part and taking a nominal salary,” he said.

And Maher believes that a company he runs is a better investment than the stock market.

“I am investing money in a business that I think is viable and that I control instead of investing in something that I don’t control,” he said.

But there are many factors beyond a business owner’s control. Take 2008. The plunge in lending to small businesses, together with the slowdown in both business and consumer spending, forced many owners to liquidate personal assets like bank accounts, stocks and mutual funds to keep their companies afloat. When you concentrate most of your assets in a single investment such as your business, you can easily be left with nothing should it collapse.

How can you determine how much you can afford to lose in a startup business? That part’s easy. It’s all about planning for your future.

For more information, see the column I wrote on this topic several months back (“Are we saving enough for retirement?” March 27).

Los Altos resident Artie Green is a Certified Financial Planner with Cognizant Wealth Advisors. For more information, call 209-4062.

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