Wed11262014

News

VTA plans for  El Camino Real prompt skepticism

VTA plans for El Camino Real prompt skepticism


Ellie Van Houtte/Town Crier
A Valley Transit Authority proposal to convert general-use right lanes on El Camino Real to bus-only use received a chilly reception last week.

A Valley Transit Authority proposal that prioritizes public transit alo...

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Schools

MVHS students attempt Guinness World Record

MVHS students attempt Guinness World Record


Barry Tonge/Special to the Town Crier
Local residents participate in an attempt to break the Guinness World Record for making the most friendship braceletsNov. 9 at Mountain View High.

More than 300 Mountain View High School students gathered around...

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Community

Bigger, better days ahead for Foothill Veterans Resource Center

Bigger, better days ahead for Foothill Veterans Resource Center


Student veterans at Foothill College can seek support, access resources and socialize at the Veterans Resource Center.
Ellie Van Houtte/Town Crier

Carmela Xuereb sees bigger things in store for the Foothill College Veterans Resource Center. One...

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Comment

Serving those who served us: Editorial

“Thank you for your service” often comes across as lip service to our veterans. As always, actions speak louder than words.

The Rotary Club of Los Altos has taken plenty of action, contributing time and money to improve opportunities for veterans th...

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Special Sections

NASA, Google agreement preserves Hangar One

NASA, Google agreement preserves Hangar One


Bruce Barton/Town Crier
Hangar One, pictured here last January, will be restored under an agreement between Google and NASA.

NASA and Google Inc. forged an agreement last week that allows Google to lease a portion of NASA’s historic Moffett Fede...

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Business

Report: Los Altos homes priciest in U.S.

Report: Los Altos homes priciest in U.S.


ToWn Crier File Photo
The average cost of a four-bedroom, two-bathroom home in Los Altos is 30 times more than the price of a similar home in Cleveland, according to a Coldwell Banker report.

The average cost of one Silicon Valley home can purchase ...

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Books

Children's author signs books at Linden Tree

Children's author signs books at Linden Tree


Author Tiffany Papageorge is scheduled to sign copies of new her book 11 a.m. Dec. 6 at Linden Tree Books, 265 State St., Los Altos.

Papageorge’s “My Yellow Balloon” (Minoan Moon, 2014) is a Mom’s Choice “Gold” winner. In the book, the Los Gat...

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People

RICHARD CAMPBELL WAUGH

RICHARD CAMPBELL WAUGH

Richard Campbell Waugh of Los Altos Hills, Ca. died at home October 31, 2014 surrounded by his family and caregivers.

Dick was born 1917, in Fayetteville, Arkansas. He earned a BS in chemistry from University of Arkansas and a PhD in organic chemi...

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Travel

Weekday Wanderlust highlights the joys of armchair travel

Weekday Wanderlust highlights the joys of armchair travel


Dan Prothero/Special to the Town Crier
Travel writers at the October gathering of the Weekday Wanderlust group include, from left, James Nestor, Kimberley Lovato, Paul Rauber, Marcia DeSanctis and Lavinia Spalding.

Travel writing should either ̶...

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Stepping Out

Pacific Ballet's 'Nutcracker' opens Friday in downtown Mtn. View

The Pacific Ballet Academy is back with its 24th annual production of “The Nutcracker,” scheduled this weekend in downtown Mountain View.

The story follows young Clara as she falls into a dream where her beloved nutcracker becomes the daring prince ...

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Magazine

Christmas At Our House home tour celebrates 26 years

Christmas At Our House home tour celebrates 26 years


Courtesy of Christopher Stark
Homes on the St. Francis High School Women’s Club’s Christmas at Our House Holiday Home Tour showcase a variety of architectural styles.

The days grow short on sunshine but long on nostalgia as the holidays approach...

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It's all in the cards: Mountain View startup revives building games


Niuniu teo/Special to the Town Crier
Evan Murphy, above left in green, and Michael Woods co-founded E&M Labs, with the goal of inspiring the next generation of engineers.

With the advent of video games, iPhone apps and social media, the golden days of toys and their makers may be in the past.

But Michael Woods and Evan Murphy, co-founders of E&M Labs of Mountain View, beg to differ.

The startup’s most popular product is named Skallops. A starter kit comprises two decks of standard playing cards, one red and one blue, and 104 Skallops, wooden half-circle, laser-cut clips that hold the cards. The cards can be bent, folded or torn, then assembled with the Skallops to form a variety of shapes, from a 20-foot playing card Eiffel Tower to life-sized penguins and small, ingeniously crafted card-figurines.

“It got to the point when we saw that we could make whatever we thought of,” Woods said. “Every time we give it to somebody to play with, they come up with something new.”

E&M products are built on the belief that the current educational system overlooks the learning-by-doing philosophy. The founders strive to provide that experience through their products.

“I have a philosophy,” Woods said. “In school, you learn all this theory, but you don’t actually get to get your fingers dirty until after college, maybe. Learning by doing often teaches you a lot you’d never get from school, just by showing you how things work.”

For example, by playing with Skallops, children as young as 5 or 6 years old realized that triangles and cross-hatching were the most effective ways to build strong structures.

Competing with video games

Despite the proven benefits of playing with building toys like Skallops, the dominance of video games and other electronic forms of entertainment is hard to overcome. Even to these two toymakers, it’s apparent that video games are here to stay.

For Murphy, the main goal now is to “create a product that complements video games – not one that tries to push them out of the market.”

“I think there’s a lot of interest among parents in non-Internet toys,” he said. “Initially there was a lot of backlash against video games, when a lot of the handheld gaming devices became popular.”

Woods and Murphy continue to believe that there is a need and a purpose that only building games can fulfill.

“The most basic thing you learn (from our product) is physical intuition, and how to work with your hands and with things,” Murphy said. “And I think that’s really important.”

According to Murphy and Woods, their product has gained a significant following among Google, Facebook and Palantir employees.

“Skallops is, I think, a lot more freeform than most video games,” Murphy said. “There’s a lot more room for creativity.”

E&M Labs is housed in a big warehouse on Whisman Road. The founders share quarters with two other startups – one designs dollhouses; the other, wireless locks.

Before they started E&M Labs, Woods worked on a research and development team at a high-tech company in Los Angeles and Murphy for a financial software company in New York. They both worked on a software startup three years ago.

“We were applying for real jobs, and we realized that if we don’t try something now, we’re never going to,” Woods said.

Woods added that opposed to other places he has worked, he prefers collaborating with a small group, where you see the entire mission.

“Whatever you’re doing, you’ve chosen to do it,” he said.

E&M has a new product scheduled to launch in a few months.

“We’re going to continue focusing on physical, freeform products that are fun and create storytelling opportunities,” Woods said.

E&M Labs is located at 170 S. Whisman Road, Building D, Suite A, Mountain View. For more information, visit www.em-labs.com.

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