Mon05252015

News

Hilltop robbery suspects implicated in crimes across Bay Area

Hilltop robbery suspects implicated in crimes across Bay Area

The three Oakland men arrested in connection to the May 11 home invasion robbery of a Hilltop Drive home are under investigation for numerous additional crimes committed across the San Francisco Bay area, the Santa Clara County Sheriff's Office revea...

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Schools

Preschool matriarch steps down

Preschool matriarch steps down


Alicia Castro/Town Crier
Children’s Center Preschool Director Non Mead sits beside her granddaughter, Greta Germack, during Greta’s birthday celebration.

Non Mead is the quintessential grandmother. Wise and warm, she ties shoelaces with ...

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Community

No 'Love' for Facebook

No 'Love' for Facebook


COurtesy of TRU Love
Tru Love sent multiple messages to Facebook – and made calls to the media – before the company unlocked her account.

Tru Love’s name may be unusual, but she comes by it naturally.

If only Facebook saw it that way.

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Sports

Semi sweep

Semi sweep


Town Crier file photo
St. Francis High’s Steve Dinneen, rising up for the kill, posted 15 kills in Saturday’s CCS semifinal sweep of rival Bellarmine.

There was no letup in the Lancers. Although the St. Francis High boys volleyball team ...

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Comment

Statute of limitations: Haugh About That?

“I can’t believe he’d do this to me,” I cried hysterically. “After all we meant to each other.” Curling into a ball, torrential teenage tears melted my mascara as my entire world came crashing to an obliterated end...

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Special Sections

Cancer survivors march toward strength, hope via Relay For Life

Cancer survivors march toward strength, hope via Relay For Life


Alicia Castro/Town Crier
Cancer survivors Eileen Chun, left, and Marilyn Labetich build strength at Curves of Los Altos.

Two local women took steps toward cancer recovery by caring for themselves and celebrating alongside each other.

Eileen Chun and...

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Business

Repeat business: Répéter consignment celebrates 10 years on State Street

Repeat business: Répéter consignment celebrates 10 years on State Street


Megan V. Winslow/Town Crier
Kellee Breaux owns Répéter, the State Street women’s consignment boutique that celebrates a decade in business Saturday.

Kellee Breaux’s life is a triangle: The 36-year-old lives in Newark, teaches full time a...

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Books

People

EDITH MAY COOPER

EDITH MAY COOPER

September 20, 1908 – April 7, 2015

Edith Cooper died peacefully in her sleep on April 7th in Los Altos, California, at the age of 106, where she had been a resident for over 30 years.

She was predeceased by Frank, her husband and her 3 brothers B...

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Travel

Flying south for the winter: Antarctica trips are not just for the birds

Flying south for the winter: Antarctica trips are not just for the birds


Photos Courtesy of Dave Hadden
Los Altos residents Dave and Joan Hadden watched the scenery from the large boat and a smaller Zodiac.

Standing on the beach with hundreds of thousands of penguins is “the experience of a lifetime,” accord...

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Stepping Out

Bye bye 'Birds'

Bye bye 'Birds'


Ray Renati/Special to the Town Crier
“Birds of a Feather” stars Troy Johnson and Diane Tasca.

Pear Avenue Theatre’s world premiere of “Birds of a Feather” is set to run through Sunday in Mountain View.

The play is the third chapter in local pla...

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Spiritual Life

Mercifully in His grip: Exploring our true position in Christ

I recently read a wonderful analogy about our true position in Christ. It was shockingly contrary to the messages impressed upon me in church, but deeply rooted in the Bible. The analogy is that of child and a parent. If you have ever taken a small ...

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Magazine

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon


tanya kucak/Special to the Town Crier
Shrub manzanitas are known for their sinuous mahogany trunks and branches. If the foliage hides the bark, prune selectively to open the center so that the bark is visible year-round. This Montara manzanita is ...

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Inside Mountain View

Civility Roundtable opens discussion on race, policing

With racially charged unrest shaking places like Ferguson, Mo., New York City and Baltimore, the Mountain View Human Relations Commission posed a question: “How can we prevent Ferguson from happening in Mountain View?”

Nearly 150 residen...

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Secrets to selling: Stager offers tips for a quick sale


Photo By: Above Photo Courtesy of Minkin Development bottom photos courtesy of Clarum Homes
Photo Above Photo Courtesy Of Minkin Development Bottom Photos Courtesy Of Clarum Homes

Staging a house such as the Los Altos residence on Cuesta Drive, above, can help potential buyers envision the possibilities of the space without the personal clutter. Talented stagers can open up a home and make it feel inviting.

There is a secret to selling your home quickly and for top dollar. That secret has nothing to do with the house itself and everything to do with your mindset.

Yes, it is all about the position you take. The best thing you can do to encourage a quick sale for a good price is to turn the switch in your head from “This is my house” to “This is their house.” Without a doubt, this will be the hardest thing you do once you decide to sell your home, particularly if you have lived there for a while, but once you decide to let go, amazing things can happen.

Determining a price

Let’s start with the biggie, setting the price. When you think about all you have put into your home – blood, sweat, tears and dollars – there is a tendency to add it up to determine what you think the price should be. Fight that urge and the voice in your head that says you should price it at a certain amount because it will help pay for retirement or purchase the next house.

The price your home will sell for is simply what the buyer will pay. The buyer has no concern with what you plan to do with the proceeds. Put the right dollar amount on your listing and you should generate a great deal of interest and tempt several qualified buyers.

Select an amount that is too high and you will enter the zone of what I call the “Polluted Listing” – the house that sits for months and months, maybe a year or more, until one potential buyer saunters in with a lowball offer because the house has been sitting around so long they think there must be something wrong with it. (This is not the case for high-end luxury homes. Sometimes the pool of buyers is so limited for homes $20 million and above, it takes time for the right buyer to appear.)

How does one arrive at the correct price? It is really an educated guess based on data from successful home sales in your neighborhood, then adding and subtracting what you have or don’t have compared with the recently sold properties. This is called a “comp,” short for “comparable.” Banks and other lenders rely heavily on such data to underwrite loans. A comp analysis is also what a professional realtor provides for your review as a basis for establishing an asking price.

Selecting a realtor

Should you list your home with a professional realtor? Yes. There are many reasons why the For Sale By Owner (FSBO) route could prove penny wise and pound foolish. For example, you still have to pay for marketing – and probably a lot more of it. Realtors with buyers in hand tend to shy away from FSBOs because they can be much harder to negotiate. Additionally, an FSBO may make costly mistakes that a professional would have caught. A realtor will handle the contract and his or her broker assumes some liability on the realtor’s behalf. This provides more protection for the seller than hiring an attorney who will only write up the sales contract.

Staging the home

Do you think staging matters? If you concur with the advice to switch from the “my house’” to “their house” mentality, it matters a lot.

While you might be in love with every decorative detail – that sublime teal paint on the walls in your guest room, that awesome collection of dancing frogs you inherited from your favorite aunt – these are all nonstarters for a potential buyer.

Most people have too much stuff and too much clutter for a buyer to imagine themselves living in the home. Most buyers have little imagination, so they either can’t or don’t want to see past the things that do not appeal to them. We have all seen the potential homebuyer on TV lamenting the color of the walls. Really? They won’t buy a house for that reason? It happens.

While professional stagers may be able to work with some of your pieces, the best results occur when stagers are left to their own devices to work magic with art and furniture. They can showcase and open up the home so that it appears at its most inviting. Yes, there will be new nail holes from hanging art, but those can be touched up after the house is sold.

Heightening curb appeal

Curb appeal cannot be overstated. As with the first impression when one walks through the front door, walking and/or driving up to an attractive, well-kept exterior and landscaping is the first step in capturing the buyer’s imagination.

Simple is good, as is balance. The landscape should be proportional and neat – no out-of-control hedges or weeds, which are a big turnoff. The front door should feel substantial and secure. Colorful plants in nice pots or in the ground along the walkway set a cheerful and welcoming atmosphere. Porches, patios and balconies should have places to sit and relax. Sell a lifestyle before the buyer walks inside and you will be one step closer to a sale.

By surrendering the “My house” mindset and embracing the “This could be your house” attitude, not only might you sell your home more quickly, but also possibly for more money than you originally thought.

Sherry Scott is an interior designer, stager and 30-year resident of Silicon Valley. For more information, call 207-6871 or visit www.modernstaginggroup.com.

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