Fri04182014

News

City chips in $7,000 for SFMOMA installation

City chips in $7,000 for SFMOMA installation


Town Crier File Photo
The Los Altos City Council earmarked $7,000 for the purchase of Chris Johanson’s artwork.

The city of Los Altos will contribute $7,000 toward the purchase of a $28,000 art installation featured in the San Francisco Museum...

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Schools

LASD students celebrate service learning

LASD students celebrate service learning


Courtesy of Sandra McGonagle
We Day, held March 26 at Oracle Arena in Oakland, exhorts students in the Los Altos School District to effect positive change.

More than 150 Los Altos School District student leaders joined 16,000 Bay Area students to ce...

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Community

Film career launches with Cannes screening

Film career launches with Cannes screening


Courtesy of Zachary Ready
Los Altos native Zachary Ready, front left, and co-director Andrew Cathey, right, celebrate their Campus MovieFest awards.

After learning the art of filmmaking as a child in the front yard of his family’s Los Altos home...

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Sports

Sports on the Side

Pathways Run/Walk slated May 10 in Hills

The 13th annual Pathways Run/Walk is scheduled 9 a.m. May 10 at Westwind Community Barn, 27210 Altamont Road, Los Altos Hills. The course wends through Byrne Preserve and onto the Los Altos Hills Pathways sys...

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Comment

Now is the time to expand parking: Editorial

Just a few short years ago, vacancies dotted downtown Los Altos. Property owners had a hard time attracting businesses because there was a shortage of customers. That is no longer true. Now, the cry is: Where are my customers going to park?

The city...

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Special Sections

Epicurean's Mary Clark Bartlett: Serving sustainability

Epicurean's Mary Clark Bartlett: Serving sustainability


Courtesy of Michael McTighe
Mary Clark Bartlett is founder and CEO of Los Altos-based Epicurean Group.

Labels such as “healthy,” “organic” and “green” are rarely used to describe the meals served in most corporate cafes in Silicon Valley. But on...

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Business

Local realtor honored for volunteer efforts

Local realtor honored for volunteer efforts


Ellie Van Houtte/Town Crier
Coldwell Banker recently recognized realtor Kim Copher, right, for her philanthropic efforts. Copher and colleague Alan Russell, left, volunteer at Reach Potential Movement, where they collect books for its Bookshelf in ...

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Books

Local Author Spotlight

In an effort to support authors from Los Altos, Los Altos Hills and Mountain View, many self-published, Book Buzz periodically spotlights their books and offers information on where to purchase them. Local authors are encouraged to submit brief summa...

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People

Noteworthy

RotaCare honors local volunteer

RotaCare Bay Area honored Jim Cochran of the RotaCare Mountain View Free Medical Clinic with the Outstanding Clinic Volunteer Award April 10 for his commitment to RotaCare’s mission of providing free medical care to t...

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Travel

Sausalito: Explore the historical city with world-class views

Sausalito: Explore the historical city with world-class views


Eren Göknar/ Special to the Town Crier
Sausalito offers panoramic views of the San Francisco Bay. A number of companies schedule boat tours that sail past Angel Island and Alcatraz.

On a clear day, Sausalito offers spectacular views of the San Franc...

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Stepping Out

Western Ballet performs this weekend  at Smithwick Theatre in Los Altos Hills

Western Ballet performs this weekend at Smithwick Theatre in Los Altos Hills


Courtesy of Alexi Zubiria
Western Ballet’s “La Fille Mal Gardée” features Alison Share and Maykel Solas. The production runs Friday and Saturday at Foothill College

Western Ballet is slated to perform “La Fille Mal GardéeR...

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Spiritual Life

Magazine

A yoga class a day keeps the stress away

A yoga class a day keeps the stress away


Van Houtte/Town Crier Yoga of Los Altos hosts a variety of classes, including Strong Flow Vinyasa, above, taught by Doron Hanoch. Yin Yoga instructor Janya Wongsopa guides a student in the practice, below.

It’s nearly 9 a.m. on a Monday mornin...

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Secrets to selling: Stager offers tips for a quick sale


Photo By: Above Photo Courtesy of Minkin Development bottom photos courtesy of Clarum Homes
Photo Above Photo Courtesy Of Minkin Development Bottom Photos Courtesy Of Clarum Homes

Staging a house such as the Los Altos residence on Cuesta Drive, above, can help potential buyers envision the possibilities of the space without the personal clutter. Talented stagers can open up a home and make it feel inviting.

There is a secret to selling your home quickly and for top dollar. That secret has nothing to do with the house itself and everything to do with your mindset.

Yes, it is all about the position you take. The best thing you can do to encourage a quick sale for a good price is to turn the switch in your head from “This is my house” to “This is their house.” Without a doubt, this will be the hardest thing you do once you decide to sell your home, particularly if you have lived there for a while, but once you decide to let go, amazing things can happen.

Determining a price

Let’s start with the biggie, setting the price. When you think about all you have put into your home – blood, sweat, tears and dollars – there is a tendency to add it up to determine what you think the price should be. Fight that urge and the voice in your head that says you should price it at a certain amount because it will help pay for retirement or purchase the next house.

The price your home will sell for is simply what the buyer will pay. The buyer has no concern with what you plan to do with the proceeds. Put the right dollar amount on your listing and you should generate a great deal of interest and tempt several qualified buyers.

Select an amount that is too high and you will enter the zone of what I call the “Polluted Listing” – the house that sits for months and months, maybe a year or more, until one potential buyer saunters in with a lowball offer because the house has been sitting around so long they think there must be something wrong with it. (This is not the case for high-end luxury homes. Sometimes the pool of buyers is so limited for homes $20 million and above, it takes time for the right buyer to appear.)

How does one arrive at the correct price? It is really an educated guess based on data from successful home sales in your neighborhood, then adding and subtracting what you have or don’t have compared with the recently sold properties. This is called a “comp,” short for “comparable.” Banks and other lenders rely heavily on such data to underwrite loans. A comp analysis is also what a professional realtor provides for your review as a basis for establishing an asking price.

Selecting a realtor

Should you list your home with a professional realtor? Yes. There are many reasons why the For Sale By Owner (FSBO) route could prove penny wise and pound foolish. For example, you still have to pay for marketing – and probably a lot more of it. Realtors with buyers in hand tend to shy away from FSBOs because they can be much harder to negotiate. Additionally, an FSBO may make costly mistakes that a professional would have caught. A realtor will handle the contract and his or her broker assumes some liability on the realtor’s behalf. This provides more protection for the seller than hiring an attorney who will only write up the sales contract.

Staging the home

Do you think staging matters? If you concur with the advice to switch from the “my house’” to “their house” mentality, it matters a lot.

While you might be in love with every decorative detail – that sublime teal paint on the walls in your guest room, that awesome collection of dancing frogs you inherited from your favorite aunt – these are all nonstarters for a potential buyer.

Most people have too much stuff and too much clutter for a buyer to imagine themselves living in the home. Most buyers have little imagination, so they either can’t or don’t want to see past the things that do not appeal to them. We have all seen the potential homebuyer on TV lamenting the color of the walls. Really? They won’t buy a house for that reason? It happens.

While professional stagers may be able to work with some of your pieces, the best results occur when stagers are left to their own devices to work magic with art and furniture. They can showcase and open up the home so that it appears at its most inviting. Yes, there will be new nail holes from hanging art, but those can be touched up after the house is sold.

Heightening curb appeal

Curb appeal cannot be overstated. As with the first impression when one walks through the front door, walking and/or driving up to an attractive, well-kept exterior and landscaping is the first step in capturing the buyer’s imagination.

Simple is good, as is balance. The landscape should be proportional and neat – no out-of-control hedges or weeds, which are a big turnoff. The front door should feel substantial and secure. Colorful plants in nice pots or in the ground along the walkway set a cheerful and welcoming atmosphere. Porches, patios and balconies should have places to sit and relax. Sell a lifestyle before the buyer walks inside and you will be one step closer to a sale.

By surrendering the “My house” mindset and embracing the “This could be your house” attitude, not only might you sell your home more quickly, but also possibly for more money than you originally thought.

Sherry Scott is an interior designer, stager and 30-year resident of Silicon Valley. For more information, call 207-6871 or visit www.modernstaginggroup.com.

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