Tue04152014

News

Late postal hours help last-minute filers

Late postal hours help last-minute filers

The crowd at Los Altos' post office wasn't epic when we checked today – but come tax day tomorrow (April 15) many locals may be lining up to file at the last minute.

Post offices in Los Altos and Mountain View stop collecting mail at 5 p.m. tomorr...

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Schools

Loyola School hosts STEM Expo

Loyola School hosts STEM Expo


Ellie Van Houtte/Town Crier
Ari Garabedia, above right, demonstrates his team’s project for curious classmates at Loyola School’s STEM Expo.

Some local schools are taking a different twist on the traditional science fair this year.

As a pilot p...

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Community

Chef Pépin to sign books in Los Altos

Chef Pépin to sign books in Los Altos

Master chef, author and educator Jacques Pépin is scheduled to make a personal appearance in Los Altos April 24. The “original Iron Chef” will be signing copies of his most recent books 3-5 p.m. at Main Street Café and Books, 134 Main St. The interna...

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Sports

Fruitful day on the Farm

Fruitful day on the Farm


Ellie Van Houtte/Town Crier
Los Altos High’s Brian Yeager soars in the triple jump at the Stanford Invitational Saturday.

Last weekend’s Stanford Invitational attracted the best high school track and field athletes in the region, including sever...

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Comment

The mysterious force in Los Altos: The Rockey Road

Shh ... it’s a secret. No it isn’t! I recently read a story in another paper asking if Google cash were behind the Los Altos downtown makeover and why. My first thought was, “Who cares?” We are an intelligent group in a small town where it is very di...

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Special Sections

Jewish food festival reaches beyond bagels

Who knew you could get a decent knish in Silicon Valley?

For at least one day, local foodies are gathering 10 a.m. to 5 p.m. April 27 at the Hazon Jewish Food Festival at the Oshman Family Jewish Community Center in Palo Alto to eat their way throug...

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Business

For the skin they're in : Shared interest in organic skin care leads duo to form company

For the skin they're in : Shared interest in organic skin care leads duo to form company


Ellie Van Houtte/town Crier
Nancy Newsom, left, and Kit Gordon started Botanic Organic in 2011 after they discovered a shared passion for creating organic, handmade skin-care products. The company now offers more than 15 products for adults and infa...

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Books

Local Author Spotlight

In an effort to support authors from Los Altos, Los Altos Hills and Mountain View, many self-published, Book Buzz periodically spotlights their books and offers information on where to purchase them. Local authors are encouraged to submit brief summa...

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People

Noteworthies

Noteworthies


Courtesy of Rob McCullough
The American Watercolor Society’s International Exhibition in New York features Jane McCullough’s “The End of the Game.”

Watercolor Society selects Los Altos artist’s work for display

The American Watercolor Society...

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Travel

Sausalito: Explore the historical city with world-class views

Sausalito: Explore the historical city with world-class views


Eren Göknar/ Special to the Town Crier
Sausalito offers panoramic views of the San Francisco Bay. A number of companies schedule boat tours that sail past Angel Island and Alcatraz.

On a clear day, Sausalito offers spectacular views of the San Franc...

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Stepping Out

LA Stage Company's 'Harold and Maude' opens this weekend at Bus Barn Theater

LA Stage Company's 'Harold and Maude' opens this weekend at Bus Barn Theater


courtesy of Los Altos Stage Company
Warren Wernick and Lillian Bogovich play the title characters in the Los Altos Stage Company production of “Harold and Maude.” The play runs through May 4.

The Los Altos Stage Company’s production of “Harold a...

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Spiritual Life

Silicon Valley Prayer Breakfast highlights matters of faith

Pat Gelsinger and Reggie Littlejohn come from different backgrounds and occupations, but both, guided by their Christian faith, have become leaders committed to helping others. The two shared their experiences at the 20th annual Silicon Valley Prayer...

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Magazine

A yoga class a day keeps the stress away

A yoga class a day keeps the stress away


Van Houtte/Town Crier Yoga of Los Altos hosts a variety of classes, including Strong Flow Vinyasa, above, taught by Doron Hanoch. Yin Yoga instructor Janya Wongsopa guides a student in the practice, below.

It’s nearly 9 a.m. on a Monday mornin...

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Secrets to selling: Stager offers tips for a quick sale


Photo By: Above Photo Courtesy of Minkin Development bottom photos courtesy of Clarum Homes
Photo Above Photo Courtesy Of Minkin Development Bottom Photos Courtesy Of Clarum Homes

Staging a house such as the Los Altos residence on Cuesta Drive, above, can help potential buyers envision the possibilities of the space without the personal clutter. Talented stagers can open up a home and make it feel inviting.

There is a secret to selling your home quickly and for top dollar. That secret has nothing to do with the house itself and everything to do with your mindset.

Yes, it is all about the position you take. The best thing you can do to encourage a quick sale for a good price is to turn the switch in your head from “This is my house” to “This is their house.” Without a doubt, this will be the hardest thing you do once you decide to sell your home, particularly if you have lived there for a while, but once you decide to let go, amazing things can happen.

Determining a price

Let’s start with the biggie, setting the price. When you think about all you have put into your home – blood, sweat, tears and dollars – there is a tendency to add it up to determine what you think the price should be. Fight that urge and the voice in your head that says you should price it at a certain amount because it will help pay for retirement or purchase the next house.

The price your home will sell for is simply what the buyer will pay. The buyer has no concern with what you plan to do with the proceeds. Put the right dollar amount on your listing and you should generate a great deal of interest and tempt several qualified buyers.

Select an amount that is too high and you will enter the zone of what I call the “Polluted Listing” – the house that sits for months and months, maybe a year or more, until one potential buyer saunters in with a lowball offer because the house has been sitting around so long they think there must be something wrong with it. (This is not the case for high-end luxury homes. Sometimes the pool of buyers is so limited for homes $20 million and above, it takes time for the right buyer to appear.)

How does one arrive at the correct price? It is really an educated guess based on data from successful home sales in your neighborhood, then adding and subtracting what you have or don’t have compared with the recently sold properties. This is called a “comp,” short for “comparable.” Banks and other lenders rely heavily on such data to underwrite loans. A comp analysis is also what a professional realtor provides for your review as a basis for establishing an asking price.

Selecting a realtor

Should you list your home with a professional realtor? Yes. There are many reasons why the For Sale By Owner (FSBO) route could prove penny wise and pound foolish. For example, you still have to pay for marketing – and probably a lot more of it. Realtors with buyers in hand tend to shy away from FSBOs because they can be much harder to negotiate. Additionally, an FSBO may make costly mistakes that a professional would have caught. A realtor will handle the contract and his or her broker assumes some liability on the realtor’s behalf. This provides more protection for the seller than hiring an attorney who will only write up the sales contract.

Staging the home

Do you think staging matters? If you concur with the advice to switch from the “my house’” to “their house” mentality, it matters a lot.

While you might be in love with every decorative detail – that sublime teal paint on the walls in your guest room, that awesome collection of dancing frogs you inherited from your favorite aunt – these are all nonstarters for a potential buyer.

Most people have too much stuff and too much clutter for a buyer to imagine themselves living in the home. Most buyers have little imagination, so they either can’t or don’t want to see past the things that do not appeal to them. We have all seen the potential homebuyer on TV lamenting the color of the walls. Really? They won’t buy a house for that reason? It happens.

While professional stagers may be able to work with some of your pieces, the best results occur when stagers are left to their own devices to work magic with art and furniture. They can showcase and open up the home so that it appears at its most inviting. Yes, there will be new nail holes from hanging art, but those can be touched up after the house is sold.

Heightening curb appeal

Curb appeal cannot be overstated. As with the first impression when one walks through the front door, walking and/or driving up to an attractive, well-kept exterior and landscaping is the first step in capturing the buyer’s imagination.

Simple is good, as is balance. The landscape should be proportional and neat – no out-of-control hedges or weeds, which are a big turnoff. The front door should feel substantial and secure. Colorful plants in nice pots or in the ground along the walkway set a cheerful and welcoming atmosphere. Porches, patios and balconies should have places to sit and relax. Sell a lifestyle before the buyer walks inside and you will be one step closer to a sale.

By surrendering the “My house” mindset and embracing the “This could be your house” attitude, not only might you sell your home more quickly, but also possibly for more money than you originally thought.

Sherry Scott is an interior designer, stager and 30-year resident of Silicon Valley. For more information, call 207-6871 or visit www.modernstaginggroup.com.

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