Mon05042015

News

Water district reps address LAH concerns over project taxation

Water district reps address LAH concerns over project taxation

 Gary Kremen

Los Altos Hills residents, city councilmembers and even the Santa Clara Valley Water District Board chairman have protested taxes for water the district doesn't deliver.

"We're getting taxed for something we're not receiving, ...

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Schools

Homestead students use projects  to solve environmental problems

Homestead students use projects to solve environmental problems


Alisha Parikh/Special to the Town Crier
Homestead High School junior Maya Dhar, a Los Altos resident, left, and classmate Carolyn MacDonald support the school’s AP Environmental Science classes at the Arbor Day Festival April 23.

As summer app...

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Community

SVGives matching grant to benefit TC Holiday Fund

SVGives matching grant to benefit TC Holiday Fund

The Silicon Valley Community Foundation has received an Silicon Valley Gives matching grant to benefit the Los Altos Town Crier Holiday Fund.  All donations made to the Holiday Fund through SVGives up to $1,000 will be matched by the Krishnan Sh...

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Sports

St. Francis swimmers shine

St. Francis swimmers shine


Megan V. Winslow/Town Crier
St. Francis High’s Benjamin Ho competes against Sacred Heart Cathedral Thursday. The junior swam on all three victorious relays at the home meet, which the Lancers won easily.

Flexing its power in the pool, host St....

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Comment

Halsey House deserves preservation: Other Voices

Halsey House deserves preservation: Other Voices


Many contributing supporters to the Friends of Historic Redwood Grove believe that the Halsey House, designated a historic landmark by the Los Altos City Council in 1981, deserves to be saved and renovated for adapted use by the community.

Set in ...

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Special Sections

Sneaky shots: A photographers guide to capturing the proposal

Sneaky shots: A photographers guide to capturing the proposal


Elliott Burr/Special to the Town Crier
A stealthy photographer scouts locations ahead of time to find not just a place to perch, but also the ideal position for the subjects.

It’s showtime.

You’re about to ask the person in front of you to spen...

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Business

Pharmaca celebrates grand opening over weekend

Pharmaca celebrates grand opening over weekend


Megan V. Winslow/Town Crier
Pharmaca is coming to 400 Main St. with a grand-opening celebration scheduled Saturday and Sunday.

If natural health and beauty products are your cup of tea, expect to find them – and hot tea – this weekend at the gran...

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Books

People

JANE BUTTERFIELD PRINGLE LYND

JANE BUTTERFIELD PRINGLE LYND

October 30, 1924 - April 8, 2015

Jane Butterfield Pringle Lynd, daughter to Liebert and Elise Butterfield of San Francisco, passed away quietly at her home in Palo Alto surrounded by her family, following a short illness. Jane was a proud third ge...

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Travel

Cuba libre: Local residents join mad rush of travelers

Cuba libre: Local residents join mad rush of travelers


Natalie Elefant/Special to the Town Crier
Los Altos resident Natalie Elefant noted the vibrant street performances as a traveler in Cuba.

The U.S. restored diplomatic relations with Cuba late last year, enabling Americans to import $100 worth of cig...

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Stepping Out

'Birds' landing in Mtn. View

'Birds' landing in Mtn. View


Ray Renati/Special to the Town Crier
The Pear Avenue Theatre production of Paul Braverman’s “Birds of a Feather” stars Troy Johnson as mafia boss Sean Kineen, left, and Diane Tasca as private eye Frankie Payne.

Pear Avenue Theatre’s world premi...

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Spiritual Life

Magazine

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon

Practice prudent pruning: Maintaining manzanita, ceanothus and toyon


tanya kucak/Special to the Town Crier
Shrub manzanitas are known for their sinuous mahogany trunks and branches. If the foliage hides the bark, prune selectively to open the center so that the bark is visible year-round. This Montara manzanita is ...

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Inside Mountain View

Up to the challenge: Local leaders unite to help at-risk youth

Up to the challenge: Local leaders unite to help at-risk youth


Courtesy of Challenge Team
Jeanette Freiberg, bottom of pile, has fun with family members. The Challenge Team named Freiberg, a student at Mountain View High School, its 2015 Youth Champion.

There’s an ongoing joke among members of the Challenge...

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Secrets to selling: Stager offers tips for a quick sale


Photo By: Above Photo Courtesy of Minkin Development bottom photos courtesy of Clarum Homes
Photo Above Photo Courtesy Of Minkin Development Bottom Photos Courtesy Of Clarum Homes

Staging a house such as the Los Altos residence on Cuesta Drive, above, can help potential buyers envision the possibilities of the space without the personal clutter. Talented stagers can open up a home and make it feel inviting.

There is a secret to selling your home quickly and for top dollar. That secret has nothing to do with the house itself and everything to do with your mindset.

Yes, it is all about the position you take. The best thing you can do to encourage a quick sale for a good price is to turn the switch in your head from “This is my house” to “This is their house.” Without a doubt, this will be the hardest thing you do once you decide to sell your home, particularly if you have lived there for a while, but once you decide to let go, amazing things can happen.

Determining a price

Let’s start with the biggie, setting the price. When you think about all you have put into your home – blood, sweat, tears and dollars – there is a tendency to add it up to determine what you think the price should be. Fight that urge and the voice in your head that says you should price it at a certain amount because it will help pay for retirement or purchase the next house.

The price your home will sell for is simply what the buyer will pay. The buyer has no concern with what you plan to do with the proceeds. Put the right dollar amount on your listing and you should generate a great deal of interest and tempt several qualified buyers.

Select an amount that is too high and you will enter the zone of what I call the “Polluted Listing” – the house that sits for months and months, maybe a year or more, until one potential buyer saunters in with a lowball offer because the house has been sitting around so long they think there must be something wrong with it. (This is not the case for high-end luxury homes. Sometimes the pool of buyers is so limited for homes $20 million and above, it takes time for the right buyer to appear.)

How does one arrive at the correct price? It is really an educated guess based on data from successful home sales in your neighborhood, then adding and subtracting what you have or don’t have compared with the recently sold properties. This is called a “comp,” short for “comparable.” Banks and other lenders rely heavily on such data to underwrite loans. A comp analysis is also what a professional realtor provides for your review as a basis for establishing an asking price.

Selecting a realtor

Should you list your home with a professional realtor? Yes. There are many reasons why the For Sale By Owner (FSBO) route could prove penny wise and pound foolish. For example, you still have to pay for marketing – and probably a lot more of it. Realtors with buyers in hand tend to shy away from FSBOs because they can be much harder to negotiate. Additionally, an FSBO may make costly mistakes that a professional would have caught. A realtor will handle the contract and his or her broker assumes some liability on the realtor’s behalf. This provides more protection for the seller than hiring an attorney who will only write up the sales contract.

Staging the home

Do you think staging matters? If you concur with the advice to switch from the “my house’” to “their house” mentality, it matters a lot.

While you might be in love with every decorative detail – that sublime teal paint on the walls in your guest room, that awesome collection of dancing frogs you inherited from your favorite aunt – these are all nonstarters for a potential buyer.

Most people have too much stuff and too much clutter for a buyer to imagine themselves living in the home. Most buyers have little imagination, so they either can’t or don’t want to see past the things that do not appeal to them. We have all seen the potential homebuyer on TV lamenting the color of the walls. Really? They won’t buy a house for that reason? It happens.

While professional stagers may be able to work with some of your pieces, the best results occur when stagers are left to their own devices to work magic with art and furniture. They can showcase and open up the home so that it appears at its most inviting. Yes, there will be new nail holes from hanging art, but those can be touched up after the house is sold.

Heightening curb appeal

Curb appeal cannot be overstated. As with the first impression when one walks through the front door, walking and/or driving up to an attractive, well-kept exterior and landscaping is the first step in capturing the buyer’s imagination.

Simple is good, as is balance. The landscape should be proportional and neat – no out-of-control hedges or weeds, which are a big turnoff. The front door should feel substantial and secure. Colorful plants in nice pots or in the ground along the walkway set a cheerful and welcoming atmosphere. Porches, patios and balconies should have places to sit and relax. Sell a lifestyle before the buyer walks inside and you will be one step closer to a sale.

By surrendering the “My house” mindset and embracing the “This could be your house” attitude, not only might you sell your home more quickly, but also possibly for more money than you originally thought.

Sherry Scott is an interior designer, stager and 30-year resident of Silicon Valley. For more information, call 207-6871 or visit www.modernstaginggroup.com.

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